Most contact lens wearers in the United States put their eyes at risk by cutting corners and adopting bad habits when it comes to contact lens care and hygiene practices, according to a recent global survey conducted by Wakefield Research for Alcon.
Actress Jennie Garth, known for her role on "Beverly Hills 90210," on Monday partnered with Alcon to launch the Eye Saw Good campaign, an initiative that highlights the important role that good eye health and clear vision play in a person's life.
Early last week the National Advertising Division recommended that Bausch + Lomb modify or discontinue certain claims made in an advertorial context that refer to Alcon Laboratories' Opti-Free RepleniSH contact lens solution.
Novartis on Wednesday announced that its merger agreement with Alcon has been settled to the tune of $12.9 billion. The new $8.7 billion Alcon eye care division, which includes CIBA Vision and selected ophthalmic medicines, will be led by current Alcon president and CEO Kevin Buehler.