Content about Alliance

April 13, 2011

ModiFace, a provider of virtual makeover technologies, has partnered with anti-aging skin care company StriVectin to launch a virtual anti-aging results tool on StriVectin's site at StriVectin.com.

April 8, 2011

Walgreens on Friday helped launch the nation’s first privately funded and comprehensive electric vehicle charging network with an initial station at the Walgreens drug store at Belt Line Road and Montfort Drive in Dallas.

April 7, 2011

A treatment made by Shionogi for chronic, severe drooling in children and teenagers with neurological conditions has become available, the drug maker said Thursday.

March 29, 2011

L'Oréal USA has partnered with Telemundo to launch Club de Noveleras, the network's official fan club.

March 29, 2011

Tris Pharma on Tuesday announced its relaunch of the MyKidz Iron product line, which includes two supplement products and one prescription-only product.

March 28, 2011

PepsiCo is launching its latest Propel drink with the same great taste and a pretty face.

March 22, 2011

Target's deal with Lady Gaga may have fallen through, but that doesn't mean the retailer has lost its ability to court the music industry.

March 11, 2011

Ganeden Biotech is continuing its partnership with Agostoni Chocolate to extend their line of probiotic-enhanced, private-label chocolates.

March 10, 2011

Fresh & Easy is expanding its exclusive wine game.

March 4, 2011

March is National Colorectal Cancer Awareness Month. In support of that, Boehringer Ingelheim’s Dulcolax brand this year has partnered with the Colon Cancer Alliance. Following is CCA’s CEO Andrew Spiegel on that partnership:

DSN: How has Dulcolax partnered with CCA?

March 4, 2011

SUPPLIER NEWS — Hallmark has partnered with the U.S. Postal Service to make sending greeting cards hassle-free. New postage-paid greetings, which will range in price from $2.69 to $3.99, feature the U.S. Postal Service’s Intelligent Mail bar code on the front of the envelope. More than 200 varieties of everyday postage-paid greetings will be available.

March 2, 2011

Health-and-wellness retailer Max-Wellness on Tuesday announced a series of initiatives that vastly will expand the reach of the upstart company.

February 28, 2011

A U.S. appellate court denied Kraft Foods' request for a preliminary injunction against Starbucks, upholding a lower court's ruling.

February 24, 2011

Expect to see Heinz in a whole new way.

February 24, 2011

New York-based supermarket retailer King Kullen announced that it is partnering with NuVal to provide customers with better insight of what foods they should be eating.

February 17, 2011

Hallmark has partnered with the U.S. Postal Service to make sending greeting cards hassle-free.

February 16, 2011

Procter & Gamble's Bounty brand has partnered with PTO Today, an organization focused on filling unmet school needs through parent-teaching partnerships to promote clean, creative learning environments nationwide.

February 16, 2011

A new public service campaign created by Clearasil in conjunction with MTV Networks, which promotes awareness and education about issues affecting young adults, made its debut this week.

February 16, 2011

Procter & Gamble is extending its Have You Tried This Yet? campaign through a partnership with the League of United Latin American Citizens.

February 14, 2011

Shoppers Drug Mart has partnered with FaceCake Marketing Technologies to create a new lip makeover mobile app that enables beauty mavens to use their iPhones to view a lipstick shade on their own image.

February 11, 2011

Walgreens is in the process of introducing a wide-scale national campaign that has its pharmacists recommending Walgreens store-brand products in favor of national brands, the New York Times reported Thursday.

February 8, 2011

Jewel-Osco announced that it is partnering with the American Heart Association to raise awareness and funds for the AHA's Go Red For Women campaign against heart disease, the leading cause of death among American women.

January 26, 2011

Macy’s and Procter & Gamble have started a promotional campaign to pitch P&G’s Ultra Downy April Fresh fabric softener. What’s unusual is how they’re doing it: by having a comedian sleep at Macy’s store in New York’s Herald Square.

January 20, 2011

The Food and Drug Administration has given tentative approval to an antiretroviral treatment for children with HIV and AIDS under the President’s Emergency Plan for AIDS Relief program.

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