Anheuser-Busch is sending its support to those affected by Hurricane Sandy in the form of 44,000 cases — 1,056,000 cans — of emergency drinking water and a generous monetary donation to the American Red Cross.
The beer category wants its mojo back. After losing share to wine, spirits and small breweries for several years, major brewers are out to win consumers back to the category with new products that are a big departure from their classic offerings.
The drug store channel has had strong sales in the beer category despite lackluster industry performance. Dollar sales for the beer category in drug were up nearly 6% for the year to date ended Oct. 30, 2011, according to SymphonyIRI Group data.
Anheuser-Busch has launched the first seasonal offering under its Shock Top craft beer label. Shock Top Pumpkin Wheat, a traditional Belgian-style wheat ale brewed with pumpkins and autumnal spices, will be available until January 2012 in six-packs and 12-oz. bottles.