Unilever’s Axe Hair brand for men has teamed up with Universal Pictures' upcoming comedy “Ted” to create a partnership that speaks to the irreverent nature and humor of both the film and the Axe Hair brand.

Axe has added an item to its shower product range.

A decade ago, Unilever’s Axe revolutionized the American grooming industry with its launch and has since become a leading men’s grooming brand. Now the brand is aiming to make history again with its first-ever fragrance for her. Enter Anarchy.


When buying bath and shower products, shoppers tend to choose products based mainly on scent and moisturization, according to a Mintel survey. Furthermore, men are increasingly opting for body wash in lieu of bar soap.

Recent research indicates that there is a growing natural hair trend among African-American women in the United States, with a shift from relaxed to natural becoming so common that it has sparked growth of those hair care products that help hair “transition.”


Unilever's Axe brand is working with the NFL's St. Louis quarterback, Sam Bradford, to promote the launch of its new Axe Hair Buzzed Look cream + SPF 15.

Ethnic hair care manufacturer Johnson Products Co. has announced the launch of its new touch-up...

Unilever's chief marketing officer Simon Clift, who has been credited with Axe's success, is stepping...

Unilever’s Axe brand for men is launching for 2008 an all-over body fragrance and a...

With revamped packaging and a new campaign, featuring actor David Spade, Unilever is hoping to...