Content about Baby boom

September 14, 2012

SymphonyIRI: Younger boomers shift to dollar channel versus drug in vitamins, internal analgesics

Drug channel retailers hold a lower than average share among younger baby boomers, likely due to a particularly low share across sizeable categories, such as vitamins and internal analgesics, within the younger boomer cohort, SymphonyIRI Group reported Thursday as part of its latest Times & Trends Report, "Baby Boomers: Riding the Wave of Diversity."

February 1, 2011

DME: Pressure is on to give aging boomers simplicity

Walgreens generated quite  the fanfare in January when it announced free blood-pressure screenings across its pharmacies and Take Care Clinics on the “Oprah Winfrey Show.”  And the timing couldn’t be more perfect — the oldest of the baby boomer generation reach birthday No. 65 in 2011, which means some 10,000 seniors will be celebrating retirement age every day from now through the next 19 years.

May 9, 2010

Elations rewards baby boomer volunteer force

Elations recently announced the launch of the “Boomers Building a Better America” initiative, a program...