Content about Bathing

October 9, 2012

Manufacturers are striving to jazz up the bath and body segment with new, spa-inspired fragrances and formulations as sales show a ho-hum attitude among 
beauty shoppers. 


September 19, 2012

Helen of Troy has announced the availability of Beauty Chic, a new line of home spa products for feet, face and skin.

July 25, 2012

Cleanlogic has announced the introduction of its unisex bath and shower collection that ranges from cleansing to exfoliating to moisturizing to finishing.

May 30, 2012

Champneys, a spa established in 1925, now has brought its 90-year heritage in health and beauty stateside with the introduction of a line of bath and body products at Target in March.

May 21, 2012

Yardley London, known for its botanical soap bars, has announced the launch of its new Skin Indulgence bath and shower collection.

April 25, 2012

Axe has added an item to its shower product range.

January 27, 2012

Carex Health Brands recently launched its ultimate shower massager, a shower head that features a full body spray and five different massage settings.

December 9, 2011

Carex Health Brands recently launched four new products — the Carex Mobilator, the Carex Self Standing Cane Tip, the Carex E-Z Bath & Shower Seat and the Bathroom Safety Rail — across its portfolio of durable medical equipment and life assistance offerings.

October 28, 2011

Le-Edge USA has introduced Le Edge for face and body exfoliation.

October 26, 2011

This fall, Radius, a maker of specialty toothbrushes and complementary products, including toiletries’ travel cases and dental floss, is expanding its product portfolio with the new DOC multi-use suction toothbrush holder, which enables consumers to keep their toothbrush wherever they like, such as a shower wall, on the side of a bathroom mirror or upright next to the sink faucet.

October 11, 2011

The bath fragrance/bubble bath segment is experiencing modest growth, fueled by new product launches and consumers’ continued desire to bring the spa experience home.


August 24, 2011

Bath and beauty brand Calgon, which is managed by Ilex Consumer Products Group, has unveiled new holiday gift sets that are available at Walgreens.

August 10, 2011

Launching online at Target.com on Aug. 1 is the new Spa Sonic Skin Care System face and body polisher.

July 5, 2011

The Village Co.’s Mr. Bubble, which celebrates its 50th birthday this year, has announced the launch of two new products — Mr. Bubble Fizzy Bubble Bomb ($1.49 each) and the Mr. Bubble foam soap twin pack ($4.99) featuring the new Bubbleberry scent and the Original Bubble scent.

June 22, 2011

Mr. Bubble, which celebrates its 50th birthday this year, has announced the launch of two new products: Mr. Bubble Fizzy Bubble Bomb and the Mr. Bubble Foam Soap twin pack.

June 20, 2011

A shift in consumers’ shopping behavior to one that is focused on value, coupled with a desire to escape everyday stresses, likely helped drive the growth of bath and body scrubbers/massagers.


May 13, 2011

Bath and beauty brand Calgon, which is managed by Ilex Consumer Products Group, has unveiled two new collections — Ageless Bath and Sensual collections — that will be available beginning in June.

April 22, 2011

Just in time for Earth Day, Fresh & Easy has introduced its private-label household cleaning and paper products.

March 15, 2011

Mr. Bubble, which was acquired by The Village Co. in 2008, is broadening its portfolio with two new products for children — Mr. Bubble original bubble body wash and extra gentle body wash. Both formulas feature newly redesigned packaging, showcasing the new Mr. Bubble character.

January 20, 2011

Mr. Bubble bubble bath is celebrating its 50th anniversary. To celebrate this milestone, the Mr. Bubble character has been updated, and the products will feature a special birthday label throughout 2011.

December 6, 2010

DSE Healthcare Solutions on Sunday evening announced the launch of Safari Towels, a new product extending from its Anti Monkey Butt Powder brand, to its Facebook fan base of almost 39,000.

October 10, 2010

Great Wolf Resorts, which operates indoor water park resorts, has opened its first freestanding Scooops...

January 11, 2010

Unilever's Dove brand is diving into the men's grooming segment with its new Dove Men+Care...

September 10, 2009

A cool new shower sponge for guys -- aptly dubbed the "Axe Detailer Shower Tool"...

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