Content about Brand management

May 9, 2013
Similasan adds 'heavy hitters' to team

Similasan recently added three heavy hitters to its team, including Haley Ball as product manager, Dora Newlin as director of marketing and Kim Stark, who will direct Similasan's quality assurance and regulatory initiatives.

April 10, 2013
New OxiClean 2in1 boosts stain-fighting detergent

OxiClean, a trademark of Church and Dwight, has launched a new 2-in-1 laundry booster designed to clean tough stains and help protect the intensity of colors.

March 29, 2013
Study finds mass merchandiser private-label foods, beverages rival national brands

Walmart and Target are ramping up offerings of private-label products directed at multicultural and health-conscious consumers, according to a new study.

January 25, 2013
Beiersdorf 'on track' in 2012

Global beauty company Beiersdorf — whose brands include Nivea, Eucerin and La Prairie — reported that it saw “consistent growth in 2012.”

November 16, 2012
GNC product partner and AquaHydrate board member Mark Wahlberg heralds new sports drink distribution

In the wake of a summer rebranding campaign aimed at active, health-conscious consumers, AquaHydrate on Thursday announced expansion of its distribution through GNC.

October 26, 2012
Categories in which shoppers prefer brand over PL spells opportunity for store brand development

In today's give-'em-what-they-want style of merchandising, in a market where savvy, omni-channel consumers can customize the what, when and where of the purchase, private label more and more ascends from being considered the cheapest product offering to being the best value product offering.

October 25, 2012
Study: Shoppers opt for private label over brands across specific categories

Although 77% of general shoppers compare store brands to brand names, 90% of women compare both regularly, according to a shopper behavior study conducted by The Integer Group and M/A/R/C Research that was published Thursday in The Checkout.

October 18, 2012
NPD Group: Niche, jewelry scents helped fuel prestige fragrance sales YTD

Market research company the NPD Group has announced that the prestige fragrance industry showed solid sales of $1.6 billion in U.S. department stores — up 7% year-to-date (January to September 2012) — with men’s fragrance sales growing slightly faster than women’s.

September 7, 2012
Lessons from mobile gaming applied to CPG brand engagement

User engagement is critical to driving brand loyalty. Mobile gaming can offer a unique perspective on how consumer packaged goods firms can engage their consumers.

May 16, 2012
Getting niche brands on the shelf

To gain greater insight into how industry professionals are helping niche brands find success at retail, Drug Store News hosted a virtual roundtable discussion with some of today’s leading players.

November 28, 2011
How to activate consumers to purchase

There’s been discussion for years about the “moment of truth” and whether the ultimate — and final — purchase decision is made at the shelf.

August 8, 2011
Black Radiance names new brand manager

Black Radiance, a Markwins beauty brand, has hired Robyn Turner as its newest brand manager.

April 27, 2011
OTC Perspectives to honor top marketers

OTC Perspectives magazine on Tuesday named its third annual list of "Top OTC/HBA Marketers of the Year."

March 22, 2010
IRI becomes SymphonyIRI

Information Resources Inc. on Tuesday announced a name change — to SymphonyIRI Group — to...

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