Your company’s ideas may be as valuable as your products. Many of today’s most relevant and distinct brands, such as Oakley sunglasses, Under Armour, Axe, Aveeno, Apple, Method, Stonyfield yogurt and Whole Foods, have one thing in common: Each of these brands may not be the largest in its category, but it is the best at creating emotional connections with its core consumer.

A maker of breast-feeding products has named Michael Barclay, a former SC Johnson brand manager,...

Prestige Brands on Monday announced that it has entered into a definitive agreement to acquire...

A certain literary hero of mine might have called it “Fear and Loathing in San...

Shoppers shouldn't overlook store brands if they are looking for quality and ways to save...

Quality Food Brands, a subsidiary of Synergy Brands, will sell its products in Rite Aid...

A&P is offering budget-conscious shoppers at its Pathmark banner stores household staples at low prices....

Private-label purchases and loyalty likely will continue, according to a study conducted on behalf of...

Well-established national brands, or “beacon brands,” are crucial in attracting shoppers to a particular set,...

According to the Grocery Manufacturers Association and PricewaterhouseCoopers' "2010 Financial Performance Report" released Tuesday, consumer...

Rite Aid on Wednesday launched its new private label, called Simplify, as part of the...

Beiersdorf, whose brands include Nivea, Eucerin and Aquaphor, has promoted Nicolas Maurer to corporate VP...