Content about Breakfast cereal

February 18, 2011

Cos. milk new products in struggling sector

Rising commodity costs and brutal competition have been squeezing profits from the ready-to-eat cereal category.

February 17, 2011

Kellogg's is emphasizing its fiber-rich cereals, following the release of a study that examined the link between dietary fiber from grains and the lower risk of death from certain diseases in both men and women.

January 27, 2011

Kellogg's Crunchy Nut cereal hits U.S. store shelves

A Kellogg's cereal that has had success in the United Kingdom is making its way across the Atlantic to U.S. consumers.

January 21, 2011

Post kicks off tour

Post Foods is inviting consumers to “join the whole-grain resolution” with its latest campaign.

December 27, 2010

Post Foods puts ‘Pebbles’ brands on a diet

Post Foods has announced that as of January 2011, the company’s Fruity and Cocoa Pebbles cereal will have a lower sugar content — 9 g per serving.

November 15, 2010

Arming consumers to take control of breakfast

Today, American consumers are more focused on the foods they eat. They read labels. They understand the importance of fiber and whole grains. They know the difference between good and bad fats.

November 15, 2010

Big bowl of wellness

Now that more drug stores have moved into the grocery business, consumers are gaining more convenient access to food.

As a result, drug stores, which have always been synonymous with health and wellness, also have a tremendous opportunity to meet the nutrition needs of time-starved shoppers by stocking their shelves with healthier foods.

Food manufacturers, like Kellogg, see an opportunity for retail pharmacies to help reinvent the way groceries are merchandised to shoppers and help consumers make better decisions when buying food.

November 15, 2010

Breaking down the cereal code

You’ve heard it before, and it’s true: Breakfast is the most important meal of the day.

November 15, 2010

Pharmacists engage with patients in campaign for improved nutrition

Should retail pharmacists tell their patients to eat a good breakfast?

A mountain of data showing the health benefits of a good breakfast — one that includes high-fiber foods like cereals and grains — point to an unequivocal answer: absolutely. Studies have proven that eating breakfast is closely linked to healthy body weights, improved mental alertness and physical performance. Plus, people who skip breakfast don’t make up for the missed nutrients later in the day.

October 24, 2010

The 'most important meal of the day' makes a comeback

There is little question that the ongoing recession has reshaped consumer-purchasing habits, particularly, as it...

October 6, 2010

Kellogg kicks off contest for Frosted Flakes cereal

Kellogg has kicked off a contest that celebrates sharing the brand's Frosted Flakes cereal with...

August 16, 2010

Special K aids weight-loss goals with more fiber

Kellogg's Special K brand has been reformulated to include more fiber....

July 19, 2010

Kellogg debuts FiberPlus Antioxidants cereals

Kellogg has introduced new Kellogg's FiberPlus Antioxidants cereals, great-tasting sources of fiber and antioxidant vitamins...