Manufacturers are striving to jazz up the bath and body segment with new, spa-inspired fragrances and formulations as sales show a ho-hum attitude among beauty shoppers.
The bath fragrance/bubble bath segment is experiencing modest growth, fueled by new product launches and consumers’ continued desire to bring the spa experience home.
Mr. Bubble bubble bath is celebrating its 50th anniversary. To celebrate this milestone, the Mr. Bubble character has been updated, and the products will feature a special birthday label throughout 2011.