Brewers finally have something to celebrate. After three years of flat performance, the category is up 5.3% due to a flurry of new introductions.
The beer category wants its mojo back. After losing share to wine, spirits and small breweries for several years, major brewers are out to win consumers back to the category with new products that are a big departure from their classic offerings.
Anheuser-Busch InBev announced that it is expanding its Bud Light portfolio with what it is calling "a trendy blue-bottle line extension."