CVS/pharmacy certainly is the leader in terms of how to translate reams of shopper data into programs that drive profitable results. It’s been at it for almost 15 years, and its 70 million active cardholders makes for the largest loyalty program in retail pharmacy.

The battle to capture and retain customers in a world where price, convenience and even customer service have become commoditized is in full swing.

The Northeast is still recovering from one of the worst disasters it has ever faced. Many residents remain without electrical power, while others have lost their entire homes, businesses, workplaces and in a growing number of cases, their lives.

VS Caremark announced on Wednesday a donation of more than $100,000 to the American Red Cross National Disaster Relief Fund to provide support to communities that have been affected by Hurricane Sandy.

As Hurricane Sandy makes landfall today, CVS/pharmacy has announced that, while complying with any mandatory evacuation orders given by local officials, it is keeping its stores in affected areas open for as long as possible. CVS is also deploying generators throughout affected markets as needed to provide power to key store locations in the event of power outages.

CVS/pharmacy is encouraging customers to consider making simple lifestyle changes to experience long-term health benefits in light of new findings on the positive effect of daily vitamin regimens released this week by Brigham and Women's Hospital and published in the Journal of the American Medical Association.

Reckitt Benckiser this fall launched Cepacol Sensations, pictured here in a CVS, for those consumers looking for sensational relief to help soothe their sore throat irritation.

With the start of Annual Enrollment Period on Monday for Medicare Part D prescription drug plans, CVS/pharmacy has announced that it is ready to help pharmacy patients who are enrolling in Medicare Part D for the first time or want to make a change to their current coverage plan.

More than half of consumers say they do not plan to get a flu shot this season, according to a recent survey conducted by CVS/pharmacy.

Seats are going fast for the annual Drug Store News Industry Issues Conference, slated for Nov. 27 in New York City at the New York Athletic Club.

With healthcare reform on track to bring 32 million more Americans into the healthcare system in 2014, and with payers and patients looking for solutions to curb costs as the nation battles a shortage of primary care physicians and access to quality care, CVS Caremark’s role in reinventing pharmacy through its distinctive business model couldn’t be more imperative than it is today.