It may be time to start carving out more real estate for single-serve energy shots, or more appropriately for the food, drug and mass channel two-packs and four-packs of shots.
Campbell Soup on Tuesday announced the company is expanding its V8 franchise into the fast-growing energy drink category with two new products: V8 V-Fusion + Energy drinks and V8 Energy Shots.
Campbell Soup is teaming up with the American Heart Association’s Go Red For Women movement to launch a new campaign that addresses heart disease among women.