Content about Catalina

July 16, 2012
Catalina report: Simple demographic targeting on national advertising misses the mark

Simple demographic targeting does not weight advertising exposures toward households that have greater purchasing value, according to a study by Catalina Marketing released Monday.

May 21, 2012
Fraction of shoppers determine new CPG's success

Just 1-in-67 shoppers, or 1.5%, determine the success of a new product, according to Catalina Marketing's "New Product Report."

April 30, 2012
Catalina acquires Modiv Media

Catalina Marketing has boosted its portfolio by acquiring a mobile commerce solutions provider.

May 10, 2011
Catalina's Dick Buell exits

Catalina Marketing announced this week the departure of its chairman and CEO Dick Buell.

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