Content about Category Reviews

September 12, 2011

Innovation — and a bit of fun for the little ones — is the name of the game when it comes to manual and power toothbrushes as manufacturers look to grab consumers’ attention.


September 12, 2011

New worries about the economy are affecting back-to-school shopping this fall.

September 12, 2011

Americans spend three to four hours a day in the kitchen, so housewares — particularly kitchenware — can be a key gift category for drug stores.

September 12, 2011

The back-to-school season brings a focus on single-serve snacks, and healthy snacks become a bigger part of the business every year.

September 12, 2011

As reported in March, the safety and efficacy debate sparked by the spate of recent recalls across kids’ cough-cold offerings has created a purchase paradigm where moms are reaching for any safer-yet-still-works products that they can get their hands on.

September 12, 2011

Consumers still have a sweet tooth despite a sour economy. U.S. confectionery sales at food, drug and mass stores continue to grow at a pace of 4.2%, outpacing overall store sales, according to data from the National Confectioners Association.


September 12, 2011


The opportunity across insoles continues to be a direct appeal to that female shopper.

September 12, 2011

Portable oral care continues to experience strong growth and, if prior sales periods are any indication of what’s ahead, the segment will likely continue to flourish.

September 12, 2011

The expansive oral care market continues to swell as manufacturers further develop toothpastes that promise to provide specific results.

September 12, 2011

The oral care segment is a mature market — no doubt about it — but when it comes to tooth-whitening products, consumers have demonstrated that they will continue to snap up products that promise a brighter, whiter smile.

August 24, 2011

As expected, sales of sun care products experienced a boost in the most recent 12 weeks, according to SymphonyIRI Group, and it is likely that a greater consumer awareness of the dangers of the sun’s harmful rays and product innovation helped fuel growth.


August 24, 2011


Retailers, expecting thrifty behavior from consumers, are starting the back-to-school season with early promotions. “Retailers are already running door-buster promotions,” said Perry Smith, an analyst with the NPD Group.

August 24, 2011


The expansion of intimacy health devices at mass is transforming the intimacy health segment into some pretty significant profit centers. “The total vibrations category currently has up to $1 billion in retail sales with no clear branded leader,” Church & Dwight’s CEO James Craigie told analysts earlier this month.

August 24, 2011

Energy drinks are still showing strong growth. A recent report from Beverage Marketing Corp. found that “energy drinks handily outperformed the overall beverage market,” although the segment remains a small component of the category.

August 24, 2011


Gluten-free foods and beverages aren’t just for people with celiac disease anymore.

August 24, 2011

Many consumers continue to express desire for natural and organic personal care products, and that holds especially true when it comes to baby care.


August 24, 2011

A wet spring has made for ideal allergen-creating conditions — the growth of ragweed and an increase in mold. According to a Quest Diagnostics study, sensitization to common ragweed has grown 15% nationally since 2000, while mold grew 12%.


August 24, 2011

Pet lovers want the best for their furry friends. Last year, Americans spent $55 billion on their pets, according to Packaged Facts, and the upward trend shows no signs of slowing.

July 25, 2011

It is no secret that consumers have changed their mindset and shopping behavior in the wake of the weakened economy. Today’s shoppers continue to have a greater focus on more cost-effective at-home beauty solutions, and hair coloring is no exception.


July 25, 2011

Boiron is making headway introducing a whole new natural external pain reliever into the mass outlet, having earlier this year won distribution through Walgreens and Duane Reade of its arnica gel Arnicare.

July 25, 2011

Consumers eating more meals at home and innovation from manufacturers have led to a spike in sales of frozen convenience foods. A number of frozen segments showed double-digit increases in the 52-week period ended May 15.

July 25, 2011


As Seen On TV products have gained valuable shelf space at drug chains, becoming a formidable department instead of just an item-driven business.


July 25, 2011

Health still is a priority for Americans, as sugary cereals are declining and cereals with health benefits, like whole grains, vitamins and minerals, are experiencing slow but steady growth.


July 25, 2011

Retail sales of insecticides and other mosquito-related products are trending upward thanks to an unusually active mosquito season.

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