It is no surprise that hair coloring continues to see growth at food, drug and mass as beauty mavens increasingly turn to more cost-effective, at-home beauty regimens and manufacturers continue to turn up the notch on innovation, developing such products as no-drip foam formulas.
As reported in March, the safety and efficacy debate sparked by the spate of recent recalls across kids’ cough-cold offerings has created a purchase paradigm where moms are reaching for any safer-yet-still-works products that they can get their hands on.
Consumers still have a sweet tooth despite a sour economy. U.S. confectionery sales at food, drug and mass stores continue to grow at a pace of 4.2%, outpacing overall store sales, according to data from the National Confectioners Association.
The oral care segment is a mature market — no doubt about it — but when it comes to tooth-whitening products, consumers have demonstrated that they will continue to snap up products that promise a brighter, whiter smile.
As expected, sales of sun care products experienced a boost in the most recent 12 weeks, according to SymphonyIRI Group, and it is likely that a greater consumer awareness of the dangers of the sun’s harmful rays and product innovation helped fuel growth.
Retailers, expecting thrifty behavior from consumers, are starting the back-to-school season with early promotions. “Retailers are already running door-buster promotions,” said Perry Smith, an analyst with the NPD Group.
The expansion of intimacy health devices at mass is transforming the intimacy health segment into some pretty significant profit centers. “The total vibrations category currently has up to $1 billion in retail sales with no clear branded leader,” Church & Dwight’s CEO James Craigie told analysts earlier this month.
Energy drinks are still showing strong growth. A recent report from Beverage Marketing Corp. found that “energy drinks handily outperformed the overall beverage market,” although the segment remains a small component of the category.
A wet spring has made for ideal allergen-creating conditions — the growth of ragweed and an increase in mold. According to a Quest Diagnostics study, sensitization to common ragweed has grown 15% nationally since 2000, while mold grew 12%.
It is no secret that consumers have changed their mindset and shopping behavior in the wake of the weakened economy. Today’s shoppers continue to have a greater focus on more cost-effective at-home beauty solutions, and hair coloring is no exception.
Boiron is making headway introducing a whole new natural external pain reliever into the mass outlet, having earlier this year won distribution through Walgreens and Duane Reade of its arnica gel Arnicare.
Consumers eating more meals at home and innovation from manufacturers have led to a spike in sales of frozen convenience foods. A number of frozen segments showed double-digit increases in the 52-week period ended May 15.