Charmin has launched a new and improved mobile application that provides users with the ability to search for and rate restrooms across the country.

Procter & Gamble's Charmin brand broke the Guinness World Record for the world's largest toilet roll.

Procter & Gamble's Charmin Sensitive was voted the best new bathroom tissue of 2011 in a study conducted by BrandSpark International and published in the Better Homes and Gardens magazine's third annual Best New Products awards issue.

As Walgreens pays tribute to its store brand via hard-hitting ads that position its health-and-wellness products as the ones that its pharmacists recommend, CVS/pharmacy officially has unveiled its new Just the Basics private-label line — both developments that should serve as warning signs to vendors.

In response to a national survey, which found that many women often are disappointed...