Content about Church & Dwight

May 31, 2011

Winners of second Magnum 'Live Large' Project perform at Miami's Spring Fest

Church & Dwight and hip-hop artist Chris “Ludacris” Bridges on Friday named the five winners of the Magnum "Live Large" Project 2. The emcees, voted in by users on YouTube, performed live on stage with Ludacris in front of 20,000 fans at Miami's Spring Fest music festival this past Sunday.

May 23, 2011

New ovulation test tracks LH levels

Church & Dwight in April launched the First Response Digital Ovulation Test, a new at-home ovulation test that can detect a woman’s personal luteinizing hormone surge — the hormonal indication of ovulation — based on her own individual hormone levels.

April 27, 2011

First Response introduces at-home ovulation test

Church & Dwight on Tuesday announced the launch of its First Response digital ovulation test, a new at-home ovulation test that can detect a woman's personal luteinizing hormone, or LH, surge — the hormonal indication of ovulation — based on her own individual hormone levels.

April 25, 2011

Intimacy takes a vertical stand

As of this past fall, many retailers began facing their condom displays upright as part of a supplier-driven efficiency program that will end up creating additional shelf space. On average, three vertical condom packages will occupy the same space once taken by only two horizontal condom packages. That means last year, only four packages would have fit in this shelf shot, taken at CVS.  

February 14, 2011

NAD recommends modification of Clearblue Easy Digital ad claims

The National Advertising Division of the Council of Better Business Bureaus last week recommended that SPD Swiss Precision Diagnostics, manufacturer of the Clearblue Easy Digital home pregnancy test, modify its advertising to clarify to consumers that the test only delivers completely “certain” results on or after the day of a consumer’s expected menstrual period.

February 9, 2011

Church & Dwight visits NYSE, reports EPS increase

Church & Dwight celebrated an earnings per share increase of 10% to $3.75 per share by ringing the closing bell at the New York Stock Exchange Tuesday.

January 6, 2011

Trojan products on display at CES

Church & Dwight on Tuesday morning unveiled its latest personal massager — Trojan Vibrating Twister — at the Consumer Electronics Show. Also showcased at the electronics show was Trojan BareSkin, the thinnest condom in brand history, Trojan Vibrating Pulse personal massager and Trojan Ecstasy Fire & Ice condoms with personal lubricants on both the interior and exterior of the condom.

December 27, 2010

Trojan to unveil new products at Consumer Electronic Show

In an unconventional move for a condom maker, Church & Dwight's Trojan brand will have a booth at CES.

October 7, 2010

Arm & Hammer on 'double duty' for litter box odors

Arm & Hammer is helping cat owners fight litter box odors with its new Arm...

March 16, 2008

Whitening still the star of oral care category

Today’s consumers are not only more interested in their appearance, they also want more convenience...