Cider may be the most exciting new segment in the beer category. A recent report from Mintel indicated that in the United Kingdom, the market penetration of cider is now equal to lager.
Stella Artois is introducing Stella Artois Cidre to the surging U.S. cider market, Anheuser-Busch announced today.
Mike's Hard Lemonade is expanding its line of product offerings with the addition of several new entries in the beer and cider categories, the company announced this week.
Anheuser-Busch has expanded its Michelob Ultra brand to include a naturally sweetened and gluten-free cider made from crisp apples.
A new line of hard cider has hit retail.