βThe only real valuable thing is intuition,β said Albert Einstein. Within the consumer healthcare industry, nowhere is that more true than in the realm of brand management.
More than one-tenth of school-age children and nearly one-fifth of high school boys in the United States have received a diagnosis for attention deficit hyperactivity disorder, according to published reports.
A few years back, The Economist stated that 70 percent of the value of a new car lies in intangibles. It is a great reminder that companies β and brands β are made up of impressions, insights and even ideas.
Concepts in Health on Wednesday reported it successfully has defended its MidNite Sleep Remedy patent from possible infringement by Contract Pharmacal, which had been manufacturing a store-brand version.
CVS/pharmacy kicked off on June 5 its 10th annual in-store "Researching a Cure" fundraising campaign to support the fight against amyotrophic lateral sclerosis.