PepsiCo reportedly is making a lower-calorie Gatorade product line targeted at athletes....
Coca-Cola is beefing up its noncarbonated beverage portfolio with four new varieties of Fuze and...
Coca-Cola has unveiled a new Vitaminwater drink, which is enhanced with vitamin D....
Coca-Cola's Coke Zero continues to thrive in the beverage sector as it celebrates its fifth...
PepsiCo is replacing Sierra Mist with a "natural" alternative....
Revlon has hired Julia Goldin as SVP and global chief marketing officer, overseeing all marketing...
Coke Zero is looking to give football fans a chance to win once-in-a-lifetime experiences with...
CVS/pharmacy, Boundless Playgrounds and Pepsi are teaming together to build a new playground for children...
In a multimedia marketing campaign that launched Monday, Pepsi Max has put a twist on...
A beerlike soda is coming to the United States, from Russia with love....
A new licensed product line was unveiled last week by Coca-Cola and Paramount Licensing, who...
Dr Pepper Snapple Group has entered licensing agreements with Coca-Cola, which are subject to Coca-Cola's...
Natural health beverage company Odwalla has added a new flavor to its Protein Monster drink...
Coca-Cola was saluted for its recyclable, PET plastic packaging at the 22nd annual DuPont Awards...
Hansen's announced the introduction of its newest flavor: original cola and diet original cola....
Powerade is featuring goalkeeper Guillermo "Memo" Ochoa in the drink brand's first-ever fully integrated marketing...
In the brand’s first-ever global integrated marketing campaign, Powerade will give athletes the inspiration and...
Pepsi announced the official launch of "Yo Sumo," an initiative created to show the world...
Coca-Cola is shaking up management in its North American division, according to reports....
Mars’ new 3 Musketeers Truffle Crisp bar made its debut in early February at select...
The stockholders of the Pepsi Bottling Group and PepsiAmericas, approved and adopted their respective merger...
Sprite is giving teens a platform to express their creativity through music and film in...
For the third consecutive year, Diet Coke is partnering with Klum and the National Heart,...
PepsiCo visited the New York Stock Exchange Monday morning to ring the opening bell and...
Former Procter & Gamble and Coca-Cola executive Anne Sempowski Ward has been named president and...