Content about ComScore

August 15, 2011
New survey sheds light on where, why mobile phone users scan QR, bar codes

About 6.2% of 14 million mobile phone users have scanned a quick response or bar code on their mobile device, according to a new ComScore survey.

August 9, 2011
Online retail sales continue positive trend

Online U.S. retail spending in second quarter 2011 reached $37.5 billion for the quarter, up 14% versus a year ago, ComScore reported Monday.

June 17, 2011
Retailers, manufacturers should leverage value of social media

Such blog posts as the one from extreme couponer and Walgreens fan Christie Hardcastle announcing the shipment of a Walgreens Infant Care Booklet mailer to American Baby magazine subscribers are important as research shows that social media increasingly is becoming an effective way to communicate with consumers.

January 5, 2011
Industry leaders to support study about brand websites, in-store buying behavior

The Food Marketing Institute and the Grocery Manufacturers Association on Wednesday announced their support for a research study about how consumers use brand websites and how the use of these websites impacts shoppers’ in-store buying behavior.

December 23, 2010
ComScore reports 12% increase in holiday retail e-commerce spending

ComScore on Wednesday tabulated $28.4 billion in holiday season retail e-commerce spending for the first 49 days of the November/December 2010 holiday season. That marks a 12% increase versus the year-ago period.

February 9, 2010
ComScore reports 3% increase in U.S. e-commerce spending in Q4 2009

ComScore reported Tuesday that retail e-commerce spending during fourth quarter 2009 totaled $39 billion, while...

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