Content about Communication

August 22, 2010
What’s Hot: Gaining Smart Power

Duracell has introduced new myGrid kits to its lineup of Smart Power personal power products....

August 9, 2010
You should be dancing: American Greetings introduces new card line

Those looking to kick their cards up a notch can look no further than American...

July 18, 2010
I smell a (SKU) rat

“I have read dribs and drabs of this in different publications over the last couple...

July 18, 2010
Letters to the Editor

Upon reading your June 7 cover story, “7 Deadly Sins of SKU Rationalization,” we at...

July 18, 2010
The SKU rat trap

When it comes to the front-end offerings at drug and mass-market retailers, there is perhaps...

July 8, 2010
Brand loyalty has heavy hand in SKU rationalization game

The whole discussion around SKU rationalization -- or SKU optimization, depending upon your spin --...

July 7, 2010
Analysis: FSI couponing activity increases more than 10%

Free-standing insert coupon activity increased 10.1% based on coupons dropped during the first six months...

July 7, 2010
Expanded Taylor Swift greeting card collection now available

American Greetings' expanded collection written and inspired by Taylor Swift is now available....

July 5, 2010
Children exposed to more junk-food ads than in prior years, study finds

While children’s exposure to food ads on television decreased between 2003 and 2007, exposure to...

July 5, 2010
PharmaTrust to expand access to pharmacy services with Ontario Telemedicine Network

PharmaTrust has inked a deal with the Ontario Telemedicine Network that will integrate PharmaTrust's technology...

June 24, 2010
Kellogg recalls lots of certain breakfast cereals

Kellogg has implemented a voluntary recall of certain breakfast cereals due to an uncharacteristic off-flavor...

June 24, 2010
P&G recalls nasal decongestant spray

Procter & Gamble voluntarily recalled its 4-hour decongestant nasal spray, a product distributed nationwide in...

June 22, 2010
Axe expands marketing efforts for new product with Jagtag partnership

As part of the launch of Axe's new Axe Twist, the men's grooming brand has...

June 6, 2010
Cards On Tap

American Greetings’ new On Tap line of greeting cards takes interactive cards a step further....

June 2, 2010
Blacksmith Brands recalls four PediaCare lines

In consultation with the Food and Drug Administration, Blacksmith Brands last week voluntarily recalled all...

May 23, 2010
Study: Social, digital media have strong influence on retail traffic

A new report by Jones Lang LaSalle indicated that social and digital media is essential...

March 28, 2010
Advertisers seek to reach Hispanic consumers

Advertisers last year allocated 5.4% of ad dollars to reach and connect with Hispanic consumers,...

March 25, 2010
Poll: 'Distasteful' ads steer adults away from brand purchases

Marketers beware. According to an Adweek Media/Harris Poll released Friday, more than one-third of Americans...

March 17, 2010
American Greetings takes greeting cards to a new dimension

American Greetings has unveiled its newest card innovation....

March 11, 2010
Physicians Formula looks to top-line growth in 2010

Physicians Formula, whose beauty products are sold in 23,700 stores operated by Walmart, Target, CVS...

March 9, 2010
Target pioneers scannable mobile coupon program

Target announced that has become the first national retailer to offer a scannable mobile coupon...

February 22, 2010
Dollar General CEO delivers keynote address at RILA conference

The Retail Industry Leaders Association's 2010 Logistics Conference kicked off Monday with a keynote address...

February 10, 2010
Walmart, P&G emphasize family in new partnership

Roll out the Red Carpet because Walmart and Procter & Gamble are entering showbiz....

February 9, 2010
American Greetings rolls out cards by Taylor Swift

Just in time for Valentine's Day, greeting cards written and inspired by Grammy winner Taylor...

February 4, 2010
Ulta shows customers fresh looks in new ad campaign

Ulta is showing consumers how to go from fresh-faced to fabulous in a new national...

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