New technology and types of introductions could bring some heat to the frozen food category. Frozen food sales have been flat to declining for the past few years, according to a recent study from Packaged Facts, with nearly all dollar sales gains coming from higher prices or new products rather than increased consumer demand.
ConAgra Foods has kicked off its third annual childhood hunger awareness campaign, which is supported by an original song, exclusive video content, a social media influencer campaign and the company's brands.
The heat is on in the snack food aisle. “A lot of growth in the category is coming from more flavorful offerings, particularly in the chip category,” said Chris Clark, a spokesman for the Snack Food Association.
American cuisine always has been influenced by the country’s diverse population. An expanding ethnic population and a proliferation of TV cooking shows have led to even greater interest in ethnic foods among American consumers.