Content about Consumer

August 6, 2013

Successful consumer wellness programs aren't only about generating sales across a broad selection of better-for-you products, they're about cultivating a lifestyle choice among consumers.

June 11, 2013

The Consumer Reports Index, an overall measure of Americans’ personal financial health, shows Americans are reporting significantly fewer financial troubles, Consumer Reports National Research Center announced.

April 5, 2013

Geoscape issued a report projecting the future buying power of both Asian and Hispanic households, respectively.

This report should serve as a wake up call that multi-cultural marketing efforts appealing to the diversity of a shopper base are not just innovative strategies — they're essential.

December 15, 2011

Cambridge Consultants on Thursday released a report outlining how the health-and-wellness market may take shape as more consumer-friendly medical devices featuring the latest in technology reach the market.

August 9, 2011

Consumer Reports announced that its index, which measures overall consumer sentiment, fell to its lowest level since December 2009 and registered its sharpest drop in two years, as recent events in Washington about the debt ceiling debate fixed attention on the weak economy.

April 27, 2011

OTC Perspectives magazine on Tuesday named its third annual list of "Top OTC/HBA Marketers of the Year."

April 5, 2011

An overwhelming majority of Consumer Reports readers are highly satisfied with their independent pharmacy experiences, as compared with experiences at some of the national chains, a report to be published in the May issue found.

March 7, 2011

Meda Consumer Healthcare recently was named the grand winner of the MAX Awards for excellence in marketing for the relaunch of Bifera, an over-the-counter supplement that offers two types of iron — protein- and plant-based.

December 13, 2010

Despite strong November retail sales, consumers still worry about what lies ahead.

July 19, 2010

As advertisers and consumer goods manufacturers focus on consumers ages 18 to 34 years, one...

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