Content about Consumer behaviour

August 27, 2012

It seems that consumers' outlook on the economy is influencing how they will shop this upcoming holiday season, according to a new survey.

August 24, 2012

This year’s Olympics coverage on NBC stood in stark contrast to the television network's failed attempt to offer expanded audience choice through their pay-per-view “Triplecast” in 1992. Remember that 20 years ago, NBC aired the Olympics through three pay-per-view channels? Their total number of subscribers, either for a one-day pass or any of the “gold,” “silver” or “bronze” packages probably couldn’t equal even the smallest service area for a major cable company.

August 21, 2012

Forty-five percent of customers shopping in-store at brick-and mortar-locations will walk out and complete their purchase online for a discount as low as 2.5%, according to new showrooming research from GroupM Next.

July 31, 2012

Days of cutting back-to-school spending are over, as nearly 9-in-10 consumers plan to spend the same or more, according to Deloitte's annual back-to-school survey.

July 31, 2012

Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

July 30, 2012

Shoppers still are purchasing on impulse at the front end of the store. Data from SymphonyIRI Group indicated that more than half of consumers make unplanned purchases upon seeing products or deals in the store — a percentage that has remained unchanged during the past 18 months.

July 27, 2012

A survey released by Chase Slate with Blueprint revealed that more back-to-school shoppers are carefully managing their spending and borrowing by creating a budget and sticking to it.

July 25, 2012

Once again, consumers are putting off back-to-school shopping until the last minute, but retailers can take solace in the fact that they intend to spend more this year, NPD reported.

July 19, 2012

A survey released by the National Retail Federation and conducted by BIGInsight found that the average parent will spend $688.62 on back-to-school items this year, compared with $603.63 last year. Total spending is expected to reach $30.3 billion.

July 5, 2012

Remember when retail transactions were completed based only on the assortment found within the confines of a brick-and-mortar store? Truth is, we may never return to those days.

June 29, 2012

Consumer sentiment declined more than six points for the month of June, according to the Thomson Reuters/University of Michigan's final index.

June 18, 2012

Nearly half of U.S. shoppers plan to spend more this back-to-school shopping season than in 2011, according to a recent PriceGrabber survey.

June 15, 2012

This month, DSN C2B Mobile Insights presents the Drug Store Shopping Report Card. We asked our C2Bers to rate their most recent trip to the drug store — or wherever it is they go primarily to shop for pharmacy and health and beauty items. We received more than 1,500 responses from all over the country.

June 6, 2012

Consumers' preference to shop in stores, online or via mobile can depend on such factors as reliability, convenience and safety, according to recent Nielsen research.

May 9, 2012

More retail websites this year achieved a "threshold for excellence" on customer experience analytics firm ForeSee's annual Top 100 E-Retail Satisfaction Index.

May 9, 2012

Merchandisers angling for that impulse purchase take heart: As many as 76% of buying decisions are being made in the store, according to research published Wednesday from Point of Purchase Advertising International.

April 30, 2012

Consumers’ confidence in their personal finances is returning to levels seen in first quarter 2011, according to SymphonyIRI Group’s latest MarketPulse survey, released Friday. But while confidence remains high, the same consumers remain frugal.

April 22, 2012

Your store may be turning off potential customers without your even knowing it. Plenty of fully functional stores have this problem. How can you be sure yours isn’t one of them?

April 13, 2012

Customer loyalty has always been paramount for retailers, but as we wade into 2012 and beyond, it is becoming increasingly evident that retailers have a renewed focus on establishing a strong sense of loyalty and creating an engaging customer experience through cross-channel initiatives that are touching customers both in and — perhaps more importantly — out of the store.


March 26, 2012

Retailers that use tablets and other mobile devices in place of cash registers are perceived as being more innovative by mobile shoppers than those that do not, according to the latest AisleBuyer survey.

February 28, 2012

More than 51% of consumers plan to spend the same amount of money in 2012 as in the previous year, according to a 2012 Shopping Outlook survey conducted by PriceGrabber.

February 23, 2012

In its early days, social media meant "connecting with people." That’s still what it’s mostly about. But obviously, we’ve come a long way from those now prehistoric list-servs where we simply posted messages back-and-forth with people of similar interests and pursuits. It’s still about connecting. But now organizations use it for targeted marketing purposes, where once social media was considered the protected domain of the individual. Consumers seem to accept that it has become just another means by which brands are going to try to earn their loyalty.

February 17, 2012

Retailers have always been about enhancing the shopping experience, but there are two factors this year that really should underscore the importance in that customer focus. Differentiating a retail shopping trip by experience is a lot friendlier to the margins because a shopper willing to trade on shopping experience also is willing to spend a little more. And with the proliferation of social media and apps for smartphones and tablets, there has never been a more efficient means to target a message to a shopper who is physically in the aisles and making a purchase decision than today.

February 15, 2012

Retailers are set to build customer engagement by investing in information technology and e-commerce, as well as enhancing customer service initiatives and building on mobile platforms, a new report from the National Retail Federation and KPMG found.

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