An average consumer encounters the same or very similar product mix from retailer to retailer. Unintentionally, we have almost trained them not to expect anything special from their shopping experience. The retailer that does offer something beyond the ordinary shopping experience can score big points with shoppers. Do something unexpected to surprise and delight shoppers, and word will spread – probably quickly. So what is it that really makes consumers tick? I think it boils down to five main things.
The Conference Board Leading Economic Index for the United States increased 0.5% in November to 118 (baseline based on 100 in 2004), following a 0.9% increase in October, and a 0.1% increase in September, the Conference Board announced Thursday.
Among those that have shopping-related applications on their smartphone, most of them will use this method to help save money when purchasing gifts this holiday season, according to a PriceGrabber survey.
It was the best of times. It was the worst of times. It’s that kind of Dickensian double-speak that personifies the tone of the holiday forecasts this year — forecasts that have really been all over the board.
While advances in smartphones and social media use have lead many consumers to shop online, those same technologies are being utilized by retailers to get customers back into the stores, according to a new report.
Sam's Club announced that it is making it easier for consumers to shop this holiday season with the launch of its holiday shopping site, SamsClub.com/gifts, and an enhanced mobile application that together streamline on-the-go and at-home shopping.
Despite concerns about the economy and rising household expenses, nearly 3-out-of-5 consumers (59%) will put aside economic worries and spend the same or more this holiday season, according to Deloitte’s 26th annual survey of holiday spending intentions and trends.
As many as 71% of consumers earning less than $100,000 per year are planning to trim back their spending this holiday season, according to new research, “Holiday Shopping 2011,” released Tuesday by SymphonyIRI Group.
A recent consumer survey debunked the two long-assumed scenarios surrounding the moment a shopper actually makes a shopping decision — before they've entered the store as part of a planned purchase or at the shelf on an impulse.
Perception feeds reality. That is as true today as it was when the economy first started its rollercoaster plunge back in 2008. The perception is that the consumer is on her way back. And while that is fast becoming reality, today’s retailer will be looking to commit its capital expenditures to more than just the traditional new Main-and-Main locations.
According to a PriceGrabber survey on consumer purchasing decisions for Valentine's Day, 52% of Valentine’s Day shoppers indicated that the economy will not have any effect on their purchasing decisions for Valentine’s Day 2011.