Content about Consumer-to-business

July 30, 2012
Buyer impulse still strong

Shoppers still are purchasing on impulse at the front end of the store. Data from SymphonyIRI Group indicated that more than half of consumers make unplanned purchases upon seeing products or deals in the store — a percentage that has remained unchanged during the past 18 months.

July 9, 2012
Why you should be paying attention to C2B Mobile Insights

The jobs report might have been a punch to the gut, and the economy definitely still has not figured itself out, yet there appears to be some cause for optimism amid drug store shoppers, as consumers tell DSN they shopped longer and bought more than they anticipated during their most recent trip to the drug store.

April 13, 2012
What your shoppers say about you: Meet C2B Mobile Insights

“We want to make sure we’re talking to our members where and how they want to be spoken to.”
 That was something Sam’s Club VP health and family care Jason Reiser said to me for the special report we did on the company that appeared on the cover of our April 2 issue.

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