Nail care brand Essie Cosmetics is making its mark on Mercedes-Benz Fashion Week for spring 2012 by creating exclusive backstage nail looks.

Those within the mass-market beauty industry are wise not to rest on their laurels, as research indicates that sales of prestige makeup and skin care in U.S. department stores surpassed pre-recession volume in the first half of 2011, according to market research company the NPD Group.

Revlon has signed celebrities Emma Stone and Olivia Wilde as global brand ambassadors for the Revlon brand.

NYX Professional Makeup has tapped industry veteran Scott Friedman as CEO. Friedman succeeds Toni Ko, who will transition to the role of founder and chief creative director.

Total sales of prestige makeup experienced healthy gains during the first five months of the year, thanks to trends in dramatic eyes, soft lip shades and bold and bright nail colors, according to new beauty market research by NPD.

Women in the higher-income bracket won't object to buying private-label cosmetics if they think that their quality and performance are on par with national brands, according to recent Mintel research.

Maybelline New York has introduced its new Falsies Flared by Volum' Express mascara — the latest way to get instant false lash glam in a tube.

Hyperpigmentation is a common, usually harmless condition that can be caused by a host of factors. While treatments are plentiful, many contain the controversial ingredient hydroquinone. Enter La Roche-Posay's Mela-D Pigment Control concentrated dark spot correcting serum, which does not contain hydroquinone.

I Love Cosmetics is a U.K.-based company that made waves at NACDS Marketplace with its collection of mouth-watering “I Love …” products for bath and body. Now coming to the U.S. market, I Love … is a brand that plays off the fragrances of childhood with body and bath products that really do smell good enough to eat.

The Soho brand, which is known for its soft-sided cosmetic bags and beauty cases, highlighted at NACDS Marketplace its new collection of ergonomically designed makeup brushes for the mass market.

Celebrity makeup artist and critically acclaimed "brow king" Ramy Gafni has rolled out his Fall in Love makeup collection for fall 2011 — a re-release of his classic fall favorites.

Canus Fresh Goat's Milk Skin Care has announced the expansion of its new Nature by Canus facial wellness line with the development of a hydrating cleanser and a night renewal facial cream.