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April 4, 2013
Triscuit updates product line with Brown Rice crackers

Triscuit announced a new line of crackers that adds brown rice to its traditional wheat cracker.

January 3, 2013
Pepperidge Farm launches Jingos! snack crackers

Pepperidge Farm, makers of popular Milano cookies and Goldfish snack crackers, has unveiled new Jingos! snack crackers.

November 15, 2012
Frito-Lay's new caffeinated line of Cracker Jacks elicits criticism from CSPI

PepsiCo's Frito-Lay has stirred up controversy with its plan to launch an extended line of Cracker Jacks snacks, called Cracker Jack'd, which includes a caffeinated snack called Power Bites.

May 1, 2012
Pepperidge Farm adds new graham cracker flavor to mix

Pepperidge Farm has expanded its Goldfish brand portfolio with the introduction of a new sweet treat.

January 4, 2012
Cracking slow growth

Cookies and crackers are a mature category with slow growth. Private label has been strong in the cookie category, a trend Mintel expected to continue for the next few years. Kraft Foods leads the category with its powerhouse Oreo and Chips Ahoy! brands.

January 3, 2012
Breakfast bite

Kraft is reentering the breakfast market with belVita Breakfast biscuits. National rollout of belVita — which Kraft has sold in Europe for the last decade and started selling in the United Kingdom last year — will begin this February to 90,000 U.S. retail locations.


October 19, 2011
Healthy meals to go

Consumers looking for healthy meal solutions on the go have a new option: GoPicnic, a line of eight convenient, shelf-stable ready-to-eat meals.

May 19, 2011
Kellogg's U.S. cookie, cracker bakeries earn Energy Star certification

Kellogg's announced that seven of its U.S. cookie and cracker bakeries have earned the U.S. Environmental Protection Agency's Energy Star certification.

May 3, 2011
Lance introduces campaign targeting on-the-run moms

Sandwich cracker brand Lance has teamed up with lifestyle expert Colleen Burns to kick off the Mom on the Run Loves Lance campaign.

April 8, 2011
Lance rolls out Cracker Creations

Lance is getting creative with its sandwich crackers.

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