Coca-Cola is turning its cola cans white this holiday season to benefit the World Wildlife Fund. The company is committing up to $3 million to WWF’s polar bear conservation efforts and is asking fans in the United States to join the “Arctic Home” campaign by texting donations to help protect polar bear habitats.
The American Beverage Association announced that consumers across the United States soon will find new front-of-pack labels on their favorite beverages as part of an effort by America's leading nonalcoholic beverage companies to bring the Clear on Calories initiative to stores.
The Advertising Standards Authority, an agency that regulates ads in Britain, said that Coca-Cola needs to stop running certain claims for its Vitaminwater brand.
The philanthropic arm of Coca-Cola donated funds to 38 organizations that support water conservation, community recycling, active healthy living and education.