In celebration of its centennial, Tastykake is releasing new, limited-edition Birthday Kake cupcakes.
Meijer will sell cupcake stands customized in local school colors under a partnership with the stands' Michigan-based manufacturer.
Pinnacle Foods' Duncan Hines has added 15 new springtime recipes for adults and kids, the company said.
Batter Up is introducing to retail the Ready. Set. Cupcake! by the Piping Gourmets line of frozen cake batters and buttercream frostings.
Celebrating the recent launch of its strawberry-flavored cupcakes, Hostess is kicking off a new promotion.
Hostess has added a new member to its line of squiggle-topped cupcakes.