Content about David Bruno

September 7, 2012

Study of Gen Y shopping habits further underscores importance of multichannel

Serving as yet further evidence to support the importance of being a multichannel retailer and supplier is the new RedPrairie study illustrating the shopping habits of Gen Y.

September 6, 2012

RedPrairie report reveals shopping preferences of Gen Y

RedPrairie has released a new study that is designed to help retailers and manufacturers better understand the shopping habits of Gen Y and how to effectively communicate with this group of tech-savvy 18- to 29-year-olds.