Rite Aid announced Wednesday that it has converted nearly all its stores in the Buffalo, N.Y., area to the Wellness store format, breaking the news with an event in the nearby village of Williamsville that included president, chairman and CEO John Standley, COO Ken Martindale and fitness expert Denise Austin.

Just as writers find their voices, Rite Aid has paved its road with wellness. Evidence of that was clear when it announced its latest last month, raking in a $123.1 million profit for the fourth quarter and a $118.1 million profit for the fiscal year, its first profitable year since 2007.