Content about Dentistry

March 4, 2011
Oral care brushes up by touting value, ease

It is no secret that oral care is a mature market, yet consumers have shown a willingness to pay for products that make oral health easier. In light of this, some industry observers predicted that growth will be in the form of those products that are “value-added,” “improved benefit” and “simplified.”

March 3, 2011
Crest 3D White line expands with two new products

Procter & Gamble officially announced the launch of its new Crest 3D White 2-hour Express Whitestrips and Crest 3D White Advanced Vivid Enamel Renewal toothpaste, which are the latest additions to the Crest 3D White collection.

February 8, 2011
Predominantly Spanish-speaking Hispanics tend to be brand-loyal, despite economic conditions

While many consumers tend to choose less expensive products when times are tough, lower-income Hispanics that predominantly speak Spanish tend to buy brand-name personal care products at a higher rate than their English-dominant counterparts, according to recent research by Mintel.

February 8, 2011
Save-A-Tooth product recommended as part of first aid kit

Phoenix-Lazerus recently announced that both the National Institutes of Health and the Mayo Clinic now recommend the company’s Save-A-Tooth product be included as part of any first aid kit.

February 2, 2011
Nature's Gate, Radius co-promote oral care products

In an effort to educate and encourage natural product users to take a more holistic approach to oral care regimens, Nature's Gate will partner with Radius toothbrushes during the month of February to offer discounts on both brands' products via each other's websites.

January 27, 2011
Colgate-Palmolive sales decline, new products slated to launch this year

Colgate-Palmolive, which posted a dip in North American sales during the fourth quarter, experienced share gains in oral care and has outlined new product launches planned for 2011.

January 12, 2011
Dr. Fresh's FireFly toothbrushes earn ADA seal

Dr. Fresh's FireFly children's toothbrush and its licensed counterparts have earned the American Dental Association Seal of Acceptance.

December 20, 2010
Tom's of Maine kicks off annual Dental Health For All program

Natural personal care brand Tom's of Maine is encouraging mobile dental clinics nationwide to apply for $20,000 in program funding as part of the manufacturer's annual Dental Health For All program.

December 7, 2010
Added benefits, regimens brighten oral care segment

Shoppers are becoming more focused on health and wellness — and they are making the connection between oral health and overall health — so they increasingly are moving from the value segment to premium products, not to mention oral care regimens.


December 7, 2010
Live demos a biting success for Colgate

WINTER PARK, Fla. — Recent live demonstrations at 51 select drug stores nationwide proved successful for Colgate-Palmolive’s Colgate Total brand, according to promotional and marketing company Cosmetic Promotions.


December 7, 2010
Plackers gets musical for kids

Plackers, a maker of disposable dental flossers, has expanded its line of oral care products with Brush and Learn by Plackers Kids, a series of musical toothbrushes for children.

November 29, 2010
Crest Oral-B salutes dental professionals, introduces new product line

Crest Oral-B is recognizing registered dental hygienists who go above and beyond the call of duty with the new Pros in the Profession award program. The brand also has introduced the new Clinical Pro-Health System for gingivitis.

November 11, 2010
Colgate Total encourages diabetics to brush up on oral hygiene habits

In recognition of Diabetes Awareness Month, Colgate Total is offering consumers tips to build good...

October 28, 2010
Most diabetics do not change oral health habits after diagnosis, study finds

Many active diabetes managers have not changed their oral care habits since being diagnosed, despite...

October 27, 2010
Oral care innovations help drive Colgate-Palmolive's quarterly earnings

Colgate-Palmolive experienced a strong third quarter as its global market shares in toothpaste and manual...

October 6, 2010
Crest Pro-Health introduces Complete Rinse

Procter & Gamble's Crest has announced the introduction of its new Crest Pro-Health Complete Rinse...

September 29, 2010
New toothpaste from the Natural Dentist to hit retail

The Natural Dentist has announced the launch of its new Healthy Teeth & Gums Sensitivity...

September 27, 2010
Plackers supports oral care awareness with Oral Health America partnership

Plackers oral care brand has partnered with Oral Health America on the Fall for Smiles...

September 26, 2010
Colgate-Palmolive launches toothpaste for sensitive teeth in Canada

Colgate-Palmolive Canada has introduced its new Colgate Sensitive Pro-Relief toothpaste, which is positioned as the...

September 15, 2010
P&G oral care brands tap Tiffani Thiessen to raise awareness about gum disease

Procter & Gamble's Crest and Oral-B brands have kicked off National Gingivitis Awareness Month and...

August 24, 2010
Tom's of Maine to air free online chat series in conjunction with new toothpaste, mouthwash line

To celebrate the launch of its new Wicked Fresh! toothpaste and mouthwash line, Tom's of...

August 22, 2010
Consumers reach for simple, value-added oral care

A glowing smile and fresh breath still are important to U.S. consumers, but there is...

August 19, 2010
Procter & Gamble launches tween oral care line

Procter & Gamble is targeting the tween market with the launch of its new Crest...

August 9, 2010
Persica gum may boost periodontal health

A new study has found that chewing gum with Persica extracts may fight bacteria and...

July 19, 2010
Water Pik launches new flosser

Water Pik, a developer and manufacturer of personal healthcare products, has developed the new Waterpik...

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