The pharmacies of tomorrow are expected to be more service-oriented, and Discount Drug Mart is preparing to be exactly that: a comprehensive pharmacy point of care.
“We are really marketing pharmacy more now than we have in the past,” noted Tom McConnell, Discount Drug Mart VP and CFO. For every month since an October 2010 implementation of the pharmacy-focused marketing, and a $1.99 generic drug program covering 50 generics, Discount Drug Mart has been realizing comparable-prescription gains, he said.