Arizona Beverages is adding three new Rickeys flavors, a beverage that combines a balance of sweet fruit and tart lime inspired by the Brooklyn original soda fountain novelty, the company announced this week.
Three Democratic lawmakers on Wednesday released a report that found inconsistencies in the labeling and classification of energy drinks, extensive marketing to adolescents and young adults through social media and events, and high caffeine levels that exceed what is considered safe in soda by the Food and Drug Administration.
The Council for Responsible Nutrition issued recommended guidelines for caffeine-containing dietary supplement products, expanding its self-regulatory initiatives that encourage best practices within the supplement industry.
A group of doctors and public health professors are hoping the Food and Drug Administration will place stronger regulations on energy drinks to protect children and adolescents from what they call the harmful effects of high caffeine consumption.
Kraft Foods is adding to their line of flavored water enhancers with two flavors of Mio Fit, a portable liquid water enhancer with B vitamins and electrolytes, and has planned the brands first-ever Super Bowl spot to run during the third quarter of Super Bowl XVLII on Feb. 3.
Drug Store News recently sat down with Tom Hadfield, CEO of AeroDesigns, to discuss the company’s new delivery system for energy — the AeroShot Energy— and the brand’s inherent point of differentiation.
Sport and energy drinks are the hot spots of the beverage category. The sport segment, powered by such low-calorie products as PepsiCo’s Gatorade G2 and Coca-Cola’s Powerade Zero, has continued to register double-digit sales increases.
There’s plenty of pep left in energy drinks. “Energy drink performance accelerated in 2011, and we expect strong growth once again in 2012,” said Gary Hemphill, SVP of Beverage Marketing Corp.’s information services division