Content about Energy drinks

March 4, 2011
Sparking a nutritious 'Stride'

NORTHFIELD, Ill. — The active gum category has a new functional addition. Kraft Foods recently introduced Stride Spark, a gum that contains vitamins B6 and B12, two essential nutrients known for helping to release energy in the body.

Manufacturers have been boosting new gum flavors with vitamins and supplements in an effort to help consumers meet their daily nutritional requirements and keep the category exciting. The strategy has worked — gum has seen steady growth over the past few years, outpacing many other confection segments.

March 2, 2011
Dr. Siegal's Cookie Diet expands portfolio with liquid energy shot

Dr. Siegal's Cookie Diet lineup now includes a 2-oz., single-serve energy shot.

February 22, 2011
Take 10 introduces two new relaxation beverages

Take 10 Beverages on Monday launched Take 10 to Relax and Take 10 to Sleep, two relaxation shots joining a number of recent introductions that are the yin to an energy shot’s yang.

February 18, 2011
Sweet take on tradition

FAIRFIELD, Calif. — Jelly Belly’s new Peas & Carrots mellowcreme mix is a whimsical, retro product that has been revived right from the company’s antique candy molds. The “baby carrots” in the mix are orange sherbet mellowcreme, while the “peas” are green apple flavor — a sweet version of a classic veggie combination.


February 14, 2011
Study: Energy drink use by young people could lead to health problems

New research published in the Feb. 14 online edition of Pediatrics found that prolonged use of energy drinks by young people can lead to potentially adverse health outcomes.

February 1, 2011
Living Essentials brings shots of energy to shelves

“Do you know what 2:30 in the afternoon feels like?” Not if you have Living Essentials’ 5-Hour Energy on the shelf. The company peppered the airwaves with its commercial message, positioning 5-Hour Energy shots as an alternative to coffee for those 30-somethings in the work force.


January 5, 2011
Beverage segment gets significant energy boost



Dollar sales for energy drinks were up 8.2% in drug stores for the 52 weeks ended Oct. 31, 2010, according to SymphonyIRI Group. Energy shot dollar sales in the channel fared even better, with sales surging nearly 12% for the same period.


Despite occasional controversy, demand remains strong for the beverages, and the segment is poised to become even more significant as its appeal broadens beyond its original target consumer group.


November 16, 2010
FDA kills buzz of caffeinated booze, issues warning letters to beverage cos.

A class of alcoholic beverages that rapidly became popular among young people over the last...

November 16, 2010
United Brands sues Anheuser-Busch over competing flavored malt beverage

The maker of Joose flavored malt beverages has filed a lawsuit against one of the...

November 15, 2010
Report: FDA to crack down on alcohol-energy combo drinks

The Food and Drug Administration could move on manufacturers of energy drinks that combine alcohol...

November 11, 2010
Eboost launches 'berry' good energy shot

Eboost on Thursday launched its super berry liquid shot, formulated with a host of vitamins,...

November 3, 2010
Clif introduces reformulated shot energy gel

Clif Bar on Thursday announced the introduction of a revamped Clif Shot energy gel, a...

August 24, 2010
Bazi International unveils energy shot

Bazi International, formerly known as XELR8 Holdings, on Tuesday announced the official launch of its...

August 11, 2010
Mintel: Energy drinks may see sales boost, but cannot attract new customers

Despite a surge of sales among energy drink products, the industry may have trouble attracting...

July 21, 2010
V8 introduces V8 V-Fusion+Tea juice beverages

V8 V-Fusion+Tea juice beverages have joined the V8 V-Fusion line from Campbell Soup Co....

April 18, 2010
PepsiCo AMPs up the energy

PepsiCo is extending its AMP franchise with two new products. AMP Energy juice is Pepsi’s...

March 2, 2010
V8 V-Fusion available in on-the-go size

V8 V-Fusion juices now are available in single-serving cans, V8 announced Wednesday....

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