The majority of lipstick-wearing beauty mavens believe that lipstick improves their confidence, and many men associate women in red lipstick with such positive sentiments as being sexy and confident, according to the findings of a recent survey commissioned by L'Oréal Paris.

L'Oréal Paris has named Aimee Mullins, athlete, fashion model and actress, as its newest global ambassador.

L'Oréal Paris has selected recording artist and actress Jennifer Lopez as its newest global brand ambassador.