Content about Fabric softener

August 16, 2012
Design Weave launches dryer sheets to combat bedbugs, dusts mites

Design Weave USA on Wednesday introduced a patented anti-bedbug and anti-dust mite dryer sheet under the Rest Easy brand.

July 16, 2012
Increased performance cleans up in detergents

Laundry detergent manufacturers are betting that consumers will pay more for products that offer increased convenience and better performance. A number of new products that have entered the market recently have brought innovation and excitement to a flat category that hasn’t seen much change in three decades.


February 24, 2012
Dropps makes way into fabric softener category

Laundry detergent brand Dropps is expanding to include fabric softener.

January 25, 2012
Bounce looks to show nothing will be 'the new black' with 'Love, Loss, and What I Wore' partnership

Fabric softener brand Bounce has teamed up with a hit Off-Broadway show to underscore the role of black clothing in a woman's wardrobe.

December 13, 2011
Wanda Sykes to represent Gain brand in campaign celebrating scent preferences

Procter & Gamble announced Tuesday that Gain would be partnering with comedienne and actress Wanda Sykes, who will join Gain’s resident “Scenthropologist” Tim Hittle in promoting Gain’s 13 detergents and fabric softener scents.

August 31, 2011
Downy looks to break Guinness World Record in Canada

Downy is seeking to break a Guinness World Record for the most hugs given in eight hours by a team.

June 10, 2011
Henkel doubling production of Purex Complete crystals softener to meet consumer demand

Consumer demand has prompted Henkel to double production for one of its Purex products.

January 26, 2011
Downy teams up with Macy's for clean sheet promotion

Macy’s and Procter & Gamble have started a promotional campaign to pitch P&G’s Ultra Downy April Fresh fabric softener. What’s unusual is how they’re doing it: by having a comedian sleep at Macy’s store in New York’s Herald Square.

January 25, 2011
Gain locks in freshness

Procter & Gamble is boosting its Gain brand with a formula upgrade that locks in the long-lasting scent of Gain.

January 6, 2011
Henkel looks to shake up laundry category

A new fabric softener from Henkel is sure to revolutionize the laundry category.

November 2, 2010
Downy brings Hispanic tradition to Houston

Procter & Gamble's Downy brand has brought a popular Hispanic traditional activity to the Children's...

August 16, 2010
Downy product's scent now will last for a whole week

Procter & Gamble is amplifying the freshness found in Ultra Downy April Fresh fabric softener....

February 21, 2010
Downy extends partnership with Quilts for Kids Inc.

In celebration of its 50th year, Downy fabric softener has launched a new specially marked...

© 2013 Drug Store News. All Rights Reserved.