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April 21, 2013

This year at the 5th Annual NACDS RxImpact Day, the voice of community pharmacy reached far beyond the office walls of U.S. senators and representatives as community pharmacy advocates — and even members of Congress — took to Twitter, Facebook and other social media.

April 15, 2013

Kool-Aid, a Kraft Foods brand, announced the launch of a new multimedia campaign to reintroduce the company's iconic Kool-Aid Man "spokespitcher" that will coincide with the release of a new liquid drink mix available on store shelves now.

April 1, 2013

E.p.t, creator of the original home pregnancy test, has partnered with the American Fertility Association to support the vast community of those who are actively trying to conceive during National Infertility Awareness Month this April.

March 8, 2013

Dove is celebrating International Women's Day by giving women the power to control Facebook ads so they can fight back against the ones that prey on their insecurities and promote the positive ones.

March 8, 2013

Heineken will debut its new television commercial, "Deja Vu," on the company's YouTube and Facebook channels March 8, as the brand ushers in the redesigned "Star Bottle" across the United States.

March 6, 2013

Health and wellness products retailer GNC is sponsoring a 12-week effort to encourage consumers to transform eating and exercise habits for long-term weight management, the company said.

February 21, 2013

Dove, a Unilever brand, has launched a multiplatform, social media marketing campaign to reveal the “truth” about the body cleansers consumers purchase. The “Dove Truth Files: Reveal the Truth, Reap the Rewards” campaign asks women to put their detective skills to the test comparing their bar and body wash to Dove brand Body Wash and Beauty Bars to see which provides superior care for their skin for a chance to win more than 20,000 instant prizes.

February 12, 2013

Schiff Nutrition and M&C Saatchi NY launched a Valentine’s Day marketing campaign — “Whose Heart Do You Love” — in support of MegaRed krill oil supplements.

February 4, 2013

U.K. grocer Tesco is attempting to reassure shoppers that its United States-based Fresh & Easy supermarkets are not closing after announcing in December plans to exit the U.S. market, Bloomberg News reported Friday.

January 31, 2013

Breakout star Elle Varner is gearing up for her first nomination for “Best R&B Song” at music’s biggest award show, and Unilever’s Clear Scalp & Hair Beauty Therapy Ultra Shea is inviting fans to join Varner on her journey via a series of videos on Facebook.

January 29, 2013

Yasso Frozen Greek Yogurt is adding three new flavors to its line of Greek yogurt bars with coconut, mango and vanilla bean flavors to hit retail store shelves in February.

January 28, 2013

Budweiser launched its first Twitter account on Jan. 27, and made a splash with its first tweet: an image of a newborn member of the "Budweiser Clydesdales Class of 2013."

January 24, 2013

In the height of the one of the worst flu seasons in recent years, Kleenex is hand-delivering care packs to unsuspecting fans all across North America. Three fans will receive what could be the surprise of a lifetime.

January 17, 2013

Friends and family recommendations and the availability of samples may still be the leading purchase influencers for women looking to buy anti-aging facial skin care products.

January 15, 2013

L'Oreal Paris has officially unveiled a new franchise five years in the making — Advanced Haircare.

January 11, 2013

Skin care company Beiersdorf has announced a consumer awareness and fundraising initiative to support National Mentoring Month.

December 27, 2012

The National Institute on Drug Abuse last week released the 2012 Monitoring the Future survey, finding that 5.6% of high school seniors, 3% of eighth graders and 4.7% of tenth graders abused over-the-counter cough and cold medicines containing dextromethorphan, bringing the overall average to under 5%.

December 17, 2012

Remington, a division of Spectrum Brands, launched a celebration of its 75th anniversary with product discounts and a special Facebook giveaway on Dec. 19.

December 10, 2012

With the holiday season now underway, Walmart has started announcing the winners of its second annual "12 Days of Giving" campaign.

December 7, 2012

Fans were never given the chance to choose specific color combinations for mass-produced packages — until now.

December 6, 2012

Sartori Cheese has started a special promotion on Facebook in anticipation of the holiday season, the company said Thursday.

November 28, 2012

The sales figures are in for Black Friday and Cyber Monday, but the numbers don’t tell the whole story.

November 26, 2012

Duracell, partnering with Toys for Tots, is looking to "power" jubilant faces this holiday season. The company announced an exclusive sweepstakes on their Facebook page allowing consumers to win some of the holiday's hottest toys while helping those in need.

November 19, 2012

Duane Reade, which is owned by Walgreens, has announced a seven-week social media campaign to raise awareness of Duane Reade brand hosiery products — produced by Doris Hosiery Mills.

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