Starburst has tapped "Glee" star Mark Salling to launch the Starburst Contradictions Project, which encourages consumers to embrace differences that make us unique.

Bayer Consumer Care on Friday announced that Frank Garske of California is the grand prize winner of the Alka-Seltzer Said/Heard Mishaps Contest on Facebook.

American Greetings is promoting Taylor Swift's Mother's Day card collection by teaming up with CoverGirl to ask fans to share "the best day" spent with their moms on the greeting card brand's Facebook page.

The Mentholatum Co. has updated the packaging of its lip care line.

Call it “the attack of the coupon-crazed shelf sweepers.” It’s the most aggressive form of bargain hunting by consumers willing to spend hours searching out coupon deals, to stock up with enough product to last their families for a year and to turn their homes into veritable warehouses.


Coconut water brand One Natural Experience is continuing its partnership with Healthy Child Healthy World, a leading environmental health nonprofit dedicated to preventing childhood exposure to harmful chemicals that exist in everyday life.

The majority of lipstick-wearing beauty mavens believe that lipstick improves their confidence, and many men associate women in red lipstick with such positive sentiments as being sexy and confident, according to the findings of a recent survey commissioned by L'Oréal Paris.

ModiFace, a provider of virtual makeover technologies, has partnered with anti-aging skin care company StriVectin to launch a virtual anti-aging results tool on StriVectin's site at StriVectin.com.

Generex Biotechnology has revamped its corporate website to underscore the company's focus on the development and approval of its diabetes and immunotherapeutic vaccine products pipeline.

A specialty infusion pharmacy has joined the social media realm.