What are the key trends driving sales of false eyelashes? What are the greatest misconceptions about false lashes? To answer these questions and more, DSNTV not only hit the streets of New York City, but also spoke with Kerri LoCascio of Kiss Products to gain greater insight into the segment and to see just how easy false eyelashes are to apply. Click here to watch the video.
Oh, how the eyes still have it — eyelashes to be precise. Sales of false lashes continue to enjoy double-digit growth, as evidenced by the most recent data provided by IRI. Sales of false eyelashes and adhesives rose 11.4% to about $84.8 million for the 52 weeks ended April 21 at total U.S. multi-outlets.
Looking to jazz up the shave market, Milton Moore, a Houston-based dermatologist and founder of Moore Unique Skin Care, has expanded his product portfolio with the new Silky Hydroglide Shave Gel and Post Shave Rejuvenation for Women.
Xtreme Lashes is looking to revolutionize the way lash extension wearers manage their daily anti-aging eye care regimen with the new Total Eye Repair Serum, which is positioned as the first and only anti-aging eye care treatment compatible with semi-permanent eyelash extensions.
BIC has expanded its Soleil portfolio with the new Soleil Shave & Trim, which is designed to simplify shaving and bikini trimming by combining flexible triple-blade shaving technology with a slide-on/slide off trimmer.
Men’s shaving/grooming and deodorants may continue to dominate the male grooming segment, but there’s no doubt that guys are increasingly taking greater notice of skin care products — a trend that is expected to gain greater momentum going forward.
Target’s in-store health clinics recently started offering consultations for eyelash lengthening and the treatment of hyperpigmentation of the skin and unwanted facial hair, according to a local news report.