What are the key trends driving sales of false eyelashes? What are the greatest misconceptions about false lashes?

Hair removal brand Nad’s has announced that its Nose Wax system, which launched last year, is now available at Walmart.com.

Xtreme Lashes is looking to revolutionize the way lash extension wearers manage their daily anti-aging eye care regimen with the new Total Eye Repair Serum, which is positioned as the first and only anti-aging eye care treatment compatible with semi-permanent 
eyelash extensions.

Remington, a division of Spectrum Brands, launched a celebration of its 75th anniversary with product discounts and a special Facebook giveaway on Dec. 19.

Men’s shaving/grooming and deodorants may continue to dominate the male grooming segment, but there’s no doubt that guys are increasingly taking greater notice of skin care products — a trend that is expected to gain greater momentum going forward.


Personal care company EOS (evolution of smooth) is expanding its product portfolio with the launch of its new 24-hour moisturizing shaving cream.

Depilatories are experiencing double-digit growth, according to 52-week data ended Sept. 9 from SymphonyIRI Group, and Nad’s is looking to snap up some sales with its new Nose Wax for men and women.

Pop star Katy Perry has designed two new eyelash styles to accompany her collection with beauty company Eylure.

False lashes a faux pas? No way! Thanks in large part to celebrities who have popularized false eyelashes and lash extensions, sales of false lashes have been, and continue to be, on the upswing — in a big way.


Paris Presents’ eco-friendly personal care brand, EcoTools, has announced the launch of EcoTools Naturally Beautiful Lash System that can be worn every day.

Recent research conducted by Procter & Gamble’s Gillette reveals that facial hair styling is a common practice undertaken by nearly 40% of men in North America and that this process is critical in defining their look.

Church & Dwight’s Nair has developed a line of hair removal creams and waxes for the body and face that are inspired by the hair removal and skin care secrets of Brazil.