Content about Fashion

October 11, 2011

Colomer USA’s ethnic hair care brand Creme of Nature has partnered with Look Good…Feel Better to educate people on the services available for women who are battling cancer and want to enhance their appearance.

October 11, 2011

Maybelline New York has stepped into the lip treatment category with the creation of its new Baby Lips Repairing Lip balm with SPF 20, available at mass market retailers beginning in October.

September 14, 2011

Estée Lauder announced that its Aramis and designer fragrances division will assume the exclusive worldwide license for the fragrance business of Marni, a Milan-based luxury fashion company founded by Consuelo and Gianni Castiglioni in 1994.

September 12, 2011

It is no secret that nail polish is hot, and today’s beauty mavens are changing their nail shades as frequently as they change shoes or purses to complete an outfit or look. So why not offer a broad assortment of shades packaged in smaller bottles?

September 8, 2011

Unilever’s hair styling brand Tresemme has returned as the official hair care sponsor of Mercedes-Benz Fashion Week Spring 2012 for the seventh consecutive season.

September 6, 2011

Nail care brand Essie Cosmetics is making its mark on Mercedes-Benz Fashion Week for spring 2012 by creating exclusive backstage nail looks.

August 17, 2011

Innovative Beauty has unleashed “a little color” in the nail segment with its new Pixel brand of high-shine nail lacquer that hit Ulta stores in early July.

August 17, 2011

After seasons of sparkle nails, Violent Lips is putting the trend front and center with Glitteratti temporary lip tattoos.

August 15, 2011

Elizabeth Arden has amended its long-term license agreement with Liz Claiborne to acquire the trademarks for the Curve fragrance brands and selected other smaller fragrance brands.

July 19, 2011

Look out, plumbers: A new drain-cleaning kit has come to town.

July 18, 2011

Yankee Candle is welcoming autumn with a new collection of scented candles.

July 13, 2011

Hair care brand TRESemme has announced that it will once again make a splash, showcasing chic styles on and off the runway as the official sponsor of Mercedes-Benz Fashion Week Swim 2012 in Miami from July 14 to 18.

July 8, 2011

Fitness and nutrition programs have been core parts of employer-based wellness programs before, including the ones Take Care operates for such employers as Harrah's Casinos. But, by taking an ownership position in the company that provides the fitness offering, Walgreens/Take Care has the opportunity to look for creative ways to bring new wellness-type programs to its stores through its retail clinics, perhaps even as part of a larger weight-loss management program. For example, RediClinic recently announced a new weight-loss program, Weigh Forward, which it offers in H-E-B stores.

July 5, 2011

It has been a bit of an uphill battle for fragrance within the mass market, but industry sources remain optimistic as “new” continues to drive much of the business and celebrity scents remain in the spotlight.

May 31, 2011

Khloé Kardashian-Odom — known from such reality shows as E!'s "Keeping up with the Kardashians," "Khloé and Lamar" and "Kourtney and Khloé Take Miami" — is participating in the 2011 "Nivea Good-bye Cellulite, Hello Bikini! Challenge," a four-week program that combines fitness, nutrition, style and skin care with Nivea Good-bye Cellulite products.

May 20, 2011

To better connect with today's beauty consumers, mass market retailers should consider implementing a multisensory playground or a "BeautySphere," engaging them with a calendar of in-store pop-up activities and implementing a "roving endcap" as a cost-effective way to execute new ideas and highlight new products. Those were just some of the ideas that emerged Thursday evening during the Fashion Institute of Technology Class of 2011 Capstone presentations and graduation reception in New York.

May 13, 2011

L'Oréal's luxury products division has selected R/GA as its digital agency of record, responsible for the digital strategy of such brands as Kiehl's, Lancome and Giorgio Armani Beauty.

May 11, 2011

Veet's newest hair removal products build on the belief that a groomed bikini line tops summer appearance must-haves among women, according to a survey conducted on the brand's behalf.

May 5, 2011

The Fragrance Foundation has announced that Halle Berry and Fergie are among the celebrities to be honored during the annual FiFi Awards Celebration in late May.

April 4, 2011

Unilever is looking to help women "go sleeveless" with confidence with the launch of its new Dove Ultimate Go Sleeveless deodorant.

March 31, 2011

The Estée Lauder Cos., whose brands include Estée Lauder, Aveda, Bumble and Bumble, American Beauty and Flirt!, has announced that its Aramis and Designer Fragrances division will assume the exclusive worldwide license for the fragrance and grooming business of Ermenegildo Zegna Group, a Milan-based men’s luxury clothing and accessory business.

March 30, 2011

French beauty company L'Oréal Paris has tapped French model Madame Ines de la Fressange to join its family of brand ambassadors.

March 11, 2011

Essie Cosmetics has joined forces with shoe brand Toms Shoes to support a global campaign to raise awareness of the millions of children at risk for disease and infection as they grow up without shoes.

March 2, 2011

Apna International has launched at Target a new fragrance collection called Tattooed By Inky, which features fragrances for both men and women.

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