Content about Fragrances

March 5, 2014

Parfums de Coeur, the maker of the Calgon bath and beauty brand, is gearing up for spring with new scents, beauty bar soap products, revamped packaging and a new ad campaign.

February 18, 2014

Is the smell of money in the air for the fragrance market? Perhaps.

February 10, 2014

Interested in a fragrance that can be worn at night to help you sleep? If so, you’re not alone. According to new Mintel research, there is a growing demand for more distinct, non-traditional uses on the fragrance front. To that end, 64% of women and more than half of men who use any scented item would be interested in fragrances that can be worn at night to help them sleep or refresh the sheets.

January 27, 2014

Procter & Gamble’s Old Spice brand is expanding into the men's hair care category with a new collection of hair care and styling products.

January 15, 2014

Unilever’s Axe brand has unveiled Axe Peace, both a new line of products and a campaign designed to bring young people together to affect change with a single act: a kiss.

January 10, 2014

The Cosmetics and Fragrance Marketing baccalaureate program at the Fashion Institute of Technology is celebrating its 25th anniversary.

January 6, 2014

Procter & Gamble’s Old Spice has revamped its lineup of men’s body sprays with new, first-in-category Re-fresh Technology, which promises to eliminate the need for guys to overspray or reapply throughout the day.

December 12, 2013

Unilever’s men’s grooming brand, Axe, made history last year during Super Bowl XLVII after announcing plans to send one viewer to space as part of its Apollo campaign. This year, Axe returns to the big game to air a 30-second television commercial.

November 20, 2013

Iconic men’s grooming brand Brut, which is distributed by Idelle Labs, a division of Helen of Troy, has introduced two new scents for the first time in nearly a decade.

November 8, 2013

Merging two classic men’s grooming brands, Procter & Gamble unveiled earlier this year Head & Shoulders with Old Spice.

November 4, 2013

The phenomenon surrounding Unilever’s Axe Apollo, the largest campaign in the brand’s 30-year history, is coming to its epic conclusion in December at the Axe Apollo Space Academy.

October 18, 2013

Inter Parfums announced on Friday that its wholly-owned subsidiary Inter Parfums USA has entered into an agreement to acquire certain assets of the fragrance division of Oscar de la Renta.

September 25, 2013

As part of the Black Chill product launch, Unilever’s Axe is whisking away nine winners — and their friends — to the ultimate winter adventure, the Axe Black Chill Challenge.

September 5, 2013

Febreze has launched the new Febreze Sleep Serenity collection, the brand’s first line of scents specifically designed for the bedroom to help consumers achieve better sleep, the company stated.

August 16, 2013

Following the successful launch of Anarchy For Her Bodyspray, Unilever’s Axe is now expanding its For Her product line with the new Anarchy and Anarchy II For Her shower gels.

August 5, 2013

Dana Classic Fragrances, whose signature brands include Tabu, Chantilly, Love’s Baby Soft and English Leather, announced on Monday that former Avon executive Terrence Moorehead has been named CEO.

July 31, 2013

Perry Ellis has announced the launch of its new namesake fragrance for men — which, according to the company, is a fresh, woody aromatic scent that reflects the Perry Ellis man’s witty, casual confidence.

June 26, 2013

Coty has announced that, effective July 1, Stephen Mormoris will be appointed SVP global marketing American fragrances for Coty Prestige. In addition, Johanna Businelli has been promoted to the newly created role of SVP color cosmetics for Coty Beauty.

June 17, 2013

Sales of U.S. prestige men’s fragrances are on the rise, according to recent research by global information company The NPD Group.

April 8, 2013

In recognition of National Park Week April 20 to 28, Reckitt Benckiser's Air Wick is launching a new line of air fresheners inspired by the essence of America's national parks. Proceeds will help benefit the National Parks Foundation.

April 8, 2013

Procter & Gamble has introduced a new lineup of scented bar soaps to its collection of male grooming products.

March 22, 2013

Following National Geographic Society's successful expedition to the Pitcairn Islands (U.K. territory) in the Pacific Ocean, beauty brand Coty has announced the renewal of the partnership agreement for the Pristine Seas program between the National Geographic Society and Davidoff Cool Water.

December 27, 2012

Inter Parfums has entered into a 10-year exclusive worldwide fragrance license to create, produce and distribute perfumes and fragrance-related products under the Alfred Dunhill Limited brand.

December 7, 2012

The fragrance and scent business is on an upswing, with this worldwide $35 billion dollar industry expected to post increased year-end sales and new product and category launches. To spotlight these innovations, HBA Global has announced that it will launch a Splash! on Fragrance Pavilion at its industry event in New York in June.

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