Content about Freedonia Group

March 8, 2013

Research from the Freedonia Group indicates that the mature battery category is seeing modest topline growth largely due to a shift in the product mix toward premium batteries.

November 29, 2012

Draining devices demand heavy-duty power

Sales of primary batteries used in consumer products should grow 2.4% each year, according to research from Freedonia Group. 

March 8, 2012

Rechargeables power growth

Rechargeable batteries represent a growth area for retailers. A report from the Freedonia Group indicated that alkaline batteries remain the most prevalent type of primary battery, accounting for more than 70% of demand.