Content about Frito-Lay North America

May 6, 2013
Ruffles launches new Tangy Honey Mustard behind grindhouse ad campaign

Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, announced today the launch of a new Ultimate Tangy Honey Mustard flavor potato chip and a comical marketing campaign in television, cinema and digital that is inspired by 1970s grindhouse-style action movies.

March 1, 2013
Frito-Lay Beer-Battered Onion Rings potato chips hit shelves

Ruffles, PepsiCo's Frito-Lay division brand, is bringing the tailgate party right to the house with the introduction of Ruffles Max Beer-Battered Onion Rings flavored potato chips, the company announced today.

October 29, 2012
Cracker Jack teaming with Walgreens on consumer sweepstakes

Cracker Jack is celebrating the 100-year anniversary of "a prize in every box" by teaming up with Walgreens stores to give consumers the chance to win a diamond ring valued at $1,000, the company announced Monday.

July 20, 2012
Lay's turns to consumers to select new potato chip flavor

Lay's is celebrating its 75-year anniversary by launching the "Do Us A Flavor" contest, which invites fans to submit their potato chip flavor ideas for the chance to win a grand prize of $1 million or 1% of their flavor's 2013 net sales, whichever is higher.

July 5, 2012
Lay's Kettle Cooked adds new flavors to mix

Lay's is expanding its Kettle Cooked line with two new flavors.

May 18, 2012
Frito-Lay to validate, label products as gluten free

PepsiCo's Frito-Lay North America division is developing a gluten-free validation process for its products as part of a multiyear initiative to assure consumers that many of the company's products are gluten free.

April 19, 2012
Lay's introduces BLT potato chip flavor

A new potato chip flavor celebrating a popular sandwich has hit store shelves.

April 16, 2012
Frito-Lay expands Smartfood brand with new product line

Frito-Lay North America's Smartfood brand is being extended to include all-natural popcorn, popped chips and puffed corn snacks.

March 12, 2012
Former Sam’s CEO Cornell lands at PepsiCo

Less than two months after resigning as president and CEO of Sam’s Club, Brian Cornell has landed at Purchase, N.Y.-based PepsiCo where he will serve as CEO of the company’s North American food division reporting to chairman and CEO Indra Nooyi.

January 3, 2011
DeMet's acquires TrueNorth brand from Frito-Lay

A nut snack brand now is part of a candy company's portfolio.

November 14, 2010
Tostitos spices up its holiday selection with new Artisan Recipes chips

Tostitos has launched its new Tostitos Artisan Recipes tortilla chips in time for the holiday...

August 22, 2010
WHAT’S HOT: Passing the salt

PepsiCo’s Frito-Lay North America has added two new varieties to its lower-sodium snack offerings. Fritos...

June 28, 2010
Pepsi reduces sodium levels in Frito-Lay products

PepsiCo's Frito-Lay unit has kicked off its own salt-reduction initiative by introducing Lightly Salted potato...

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