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January 26, 2011
LiceGuard's Robi Comb hits retail

LiceGuard on Monday announced the launch of its Robi Comb product, a noninvasive electronic lice comb powered by a single AA battery that detects and destroys lice on contact simply by combing it through dry hair.

January 26, 2011
Lumene looks to better reach consumers with product updates

Lumene, a beauty brand from Finland that came to the U.S. beauty market in 2003 through an exclusive deal with CVS/pharmacy, is gearing up for growth in 2011 with revamped formulas and new packaging to better communicate with the U.S. consumer.

January 26, 2011
Safeway expands health-and-wellness brand portfolio with Open Nature

Building on the success of its store brands O Organics and Eating Right, Safeway is boosting its portfolio with a new line of healthy, nutritious food.

January 26, 2011
Walmart, Pacific World give sneak peek of GeoGirl

At a press event in New York on Wednesday, Pacific World and Walmart officially took the wraps off a new eco-friendly beauty line for tweens, aptly named GeoGirl.

January 25, 2011
Arctic Ease sponsors National Fallen Firefighters Foundation event

Arctic Ease on Tuesday announced its sponsorship of a fundraising event that will benefit the National Fallen Firefighters Foundation at the Daytona 500 in Daytona Beach, Fla., on Feb. 20.

January 25, 2011
Billboarded baby swaddled in Benson’s Bottom Paint brand

The self-proclaimed “Billboard Family” welcomed its newest member, daughter Alex, in what may be the first sponsored birth, brought to you by Benson’s Bottom Paint, a diaper rash lotion, according to a recent report posted on Stltoday.com.

January 25, 2011
Gain locks in freshness

Procter & Gamble is boosting its Gain brand with a formula upgrade that locks in the long-lasting scent of Gain.

January 25, 2011
Iced latte lovers, rejoice: Seattle's Best Coffee rolls out new line

Reaching out to iced latte enthusiasts, Seattle's Best Coffee is rolling out new ready-to-drink beverages nationwide.

January 25, 2011
iChill puts ECRM attendees at ease

Parlaying off of the success of energy shots, iChill Beverages hopes to offer a relaxation alternative with the iChill relaxation shot, introduced last week at the ECRM Vitamin, Diet and Sports Nutrition conference.

January 25, 2011
John Frieda launches straightening spray for Frizz-Ease line

Women in search of an alternative to pricey salon straightening treatments now have a new option at mass with John Frieda's new Frizz-Ease 3-Day Straight semi-permanent styling spray.

January 25, 2011
Lean Cuisine gets snackin'

Lean Cuisine is making snack-time options healthier with its new line of spring rolls.

January 25, 2011
Marcal takes steps to improve recycled paper goods line

Marcal has reformulated its Small Steps line, which is made of 100% recycled paper, to make the paper goods better than ever, the company said.

January 25, 2011
Nordic Naturals introduces Daily Omega line

Nordic Naturals on Tuesday introduced its new Daily Omega brand, a line of three omega-3 products.

January 25, 2011
Orgain's meal-replacement drinks carry organic seal

Orgain introduced the first certified organic ready-to-drink meal replacement last week at the ECRM Vitamin, Diet and Sports Nutrition conference.

January 25, 2011
Prestige Brands breaks down causes of sore throat pain in study

Pittsburgh and Green Bay, Wis., retailers ought to have plenty of sore throat remedies in preparation for the Super Bowl — 28% of sore throat sufferers got that pain by cheering and screaming, according to a new study released Tuesday by Prestige Brands.

January 25, 2011
Reckitt Benckiser acquires LiceMD brand

Reckitt Benckiser on Tuesday announced its purchase of the LiceMD shampoo brand from Combe.

January 25, 2011
Report: Kristen Bell named face of Neutrogena's Naturals line

Word has it that "Burlesque" star Kristen Bell has inked a deal with Neutrogena to be the new face of its Naturals line, according to published reports.

January 25, 2011
Salonpas releases new Obama parody before State of the Union

Hisamitsu Pharmaceutical on Monday introduced the latest episode of its FauxObama online ad campaign promoting the company’s Salonpas pain patch products.

January 25, 2011
Sanofi successfully switches Allegra

Sanofi-Aventis and its U.S. consumer healthcare division Chattem on Tuesday afternoon announced the Food and Drug Administration has approved the Allegra (fexofenadine HCl) family of allergy medication products for over-the-counter use in adults and children 2 years of age and older.

January 25, 2011
Tone introduces body wash

Tone, a Henkel brand, next month is launching its new Tone Vino moisture body wash with crushed grape and shea butter.

January 25, 2011
Two new flavors join Yoplait Delights roster

Yoplait is expanding its decadent line of rich and creamy yogurt parfaits with two new flavors.

January 24, 2011
Europa's gluten-free, meal-replacement bars make appearance at ECRM show

“The View” co-host Elisabeth Hasselbeck aims to raise awareness around celiac disease, coupling her recently published book, "The G-Free Diet: A Gluten-Free Survival Guide," with a line of gluten-free, meal-replacement bars called Nogii in partnership with Europa Sports Products.

January 24, 2011
Febreze scores touchdown with first-ever athletic equipment, gear drive

Febreze teamed up with the Dallas-Fort Worth Salvation Army to collect new and gently used sports equipment and athletic gear at the "NFL Experience," an exhibit held at the Dallas Convention Center.

January 24, 2011
IBISWorld: Valentine's Day will drive retail sales

IBISWorld predicted Valentine's Day will boost retail sales in a new report.

January 24, 2011
Love is in the air with candies from Just Born

Just Born wants fans of its Peeps, Mike and Ike, and Hot Tamales brands to feel the love this Valentine's Day.

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