Kool-Aid, a Kraft Foods brand, announced the launch of a new multimedia campaign to reintroduce the company's iconic Kool-Aid Man "spokespitcher" that will coincide with the release of a new liquid drink mix available on store shelves now.
Nestlé USA unveiled its new "Balance Your Plate with Nestlé" education campaign to help consumers build nutritious, convenient meals and offer a toolkit to healthcare professionals in guiding their customers to make healthier meals.
Homeostasis Labs was named "Best New Product" by retail buyers attending the ECRM Home Health Care conference last month for a new sugar-free line of dietary supplements formulated to boost health for people with diabetes.
Mars Chocolate North America offered Drug Store News a sneak-peek at the company's anticipated lineup for Valentine's Day 2014. The company plans a robust line of products with plenty of new items for retail shelves.
Early last week the National Advertising Division recommended that Bausch + Lomb modify or discontinue certain claims made in an advertorial context that refer to Alcon Laboratories' Opti-Free RepleniSH contact lens solution.
Three Democratic lawmakers on Wednesday released a report that found inconsistencies in the labeling and classification of energy drinks, extensive marketing to adolescents and young adults through social media and events, and high caffeine levels that exceed what is considered safe in soda by the Food and Drug Administration.
Five regional retailers — including mass-merchandisers Meijer and Fred Meyer — are selling a mobile point-of-sale credit card processing system compatible with most smartphones and tablets in their stores.
Walgreens and NBC’s hit weight-loss competition series "The Biggest Loser" joined forces to launch a new web series that follows former contestant Filipe Fa's journey to lose weight and keep it off once and for all.