Content about Gaming

January 6, 2014

GlaxoSmithKline Consumer Healthcare and Walgreens teamed up to launch Sponsorship to Quit, a free online quit-smoking gamification program that smokers can personalize with customized tools and tips during their journey to quit.

December 18, 2013

Higi, a consumer-focused health engagement company, has acquired fitness gamification-based platform Earndit.

October 16, 2013

What helps build loyalty, but is not considered a loyalty program? What is fun, exciting and rewarding, and at the same time strategic, planned and designed to drive trips and/or purchases? Gamification. It’s the latest buzzword among brand marketers, and it’s gaining traction as early adopters begin to revolutionize the way customer engagement is done.

September 10, 2013

Gamification. What is it? And what does it mean to your business?

September 10, 2013

Financial firm Deloitte recently leveraged a gamification platform, called Badgeville, to augment its Deloitte Leadership Academy, a digital executive training program that's deployed across 50,000 executives at more than 150 companies. The gamification elements included ranks and rewards to be showcased in participant profiles, missions and leaderboards.

July 9, 2013

Game mechanics — including points, badges and leader boards — may be a key to controlling rising healthcare costs, executives leading a recently completed pilot program by Blue Cross and Blue Shield of Minnesota reported on Tuesday.

February 5, 2013

Duane Reade announced the Niantic Labs new mobile game Ingress would be integrated across the chain's more than 250 locations in an effort to increase 'share of voice' and customer engagement.

February 1, 2011

Sales of games and puzzles dipped 6% last year to $1.24 billion, according to the NPD Group, but Adrienne Appell, a spokeswoman for the Toy Manufacturers Association, said that as a category, games have held steady over the past few years.

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