Duane Reade announced the Niantic Labs new mobile game Ingress would be integrated across the chain's more than 250 locations in an effort to increase 'share of voice' and customer engagement.
Sales of games and puzzles dipped 6% last year to $1.24 billion, according to the NPD Group, but Adrienne Appell, a spokeswoman for the Toy Manufacturers Association, said that as a category, games have held steady over the past few years.