Content about Gatorade

August 17, 2012
Sports, energy drinks power up

Sport and energy drinks are the hot spots of the beverage category. The sport segment, powered by such low-calorie products as PepsiCo’s Gatorade G2 and Coca-Cola’s Powerade Zero, has continued to register double-digit sales increases.


February 2, 2012
Gatorade announces multiyear partnership with Heisman trophy winner

A Heisman trophy recipient and National Football League quarterback has inked a deal with an iconic sports drink brand.

June 20, 2011
Low-calorie options 
energize sports drinks


Sports drinks and energy beverages remain the driving forces behind the beverage category. Dollar volume across all three channels for both segments spiked nearly 15% for the 12-week period ended April 17, according to SymphonyIRI Group data.


November 21, 2010
PepsiCo to launch G Series Fit

PepsiCo reportedly is making a lower-calorie Gatorade product line targeted at athletes....

March 22, 2010
Gatorade teams up with GNC

The Gatorade Co., a division of PepsiCo, has partnered with GNC on its next generation...

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